Brand Ambassador (Part-Time)

Gainbridge Fieldhouse; Indianapolis (IN); On-site; USD 17,000 - 25,000; Part time

Job summary

Gainbridge Fieldhouse is seeking a part-time Brand Ambassador to engage with fans, drive brand awareness, and support community and gameday activities. The role covers community activation, in-arena fan engagement, and office duties supporting the Marketing department.

A valid driver’s license and prior customer-facing experience are required; a business or sports degree is preferred. Flexible schedule and weekend availability are expected.

Qualifications

• Must have a valid driver’s license.
• Minimum of 1-year experience in a customer experience or fan-facing role.
• Completion or enrollment in a Business or Sports degree is preferred.

Responsibilities

• Community marketing initiatives, including Fan Van activations; travel to events in Indianapolis and nearby areas; set up and manage fan engagement activities and giveaways.
• Game day execution: set up/tear down fan engagement around the arena.
• Prize giveaway stations: Pacemate photo booth, autographs, family activities, prize packs, on-court assistance.
• Halftime show: T-shirt toss.
• Office: general admin, maintain promotional materials, stock and organize prizes, research Indiana fan-van opportunities, assist marketing staff.
• Participate in marketing strategy discussions and other duties as assigned.

Skills

Customer service

Event promotion

Communication

Education

Business or Sports degree (preferred)

Job description

At Pacers Sports & Entertainment (PS&E), our mission is simple: make everyone a fan. As the home of the Indiana Pacers, Indiana Fever, Noblesville Boom, Pacers Foundation, and Gainbridge Fieldhouse, we create unforgettable experiences and elevate our community by bringing the pride and hustle that defines us in everything we do.

We believe our greatest impact comes from putting people first, competing with integrity, and striving to do more for our community than they could ever do for us. We Push the Pace by embracing innovation, uniting around shared goals, and hustling with humility at all levels. Whether we're creating memorable moments for fans or supporting the team behind the team, collaboration is always valued, every contribution matters, and each day is an opportunity to help our organization and community thrive.

SUMMARY

PS&E is looking for an enthusiastic and outgoing individual who is passionate about starting a career in the sports industry to be a Brand Ambassador. As a part-time employee, this person will engage with community members, build enthusiasm surrounding the Indiana Pacers and affiliate teams, and increase brand awareness. The three main areas this position is responsible for are: (1) community, (2) gameday and (3) office. The Brand Ambassador will be the Pacers/Fever representative at community events, driving the Pacers Fan Van to events, setting up the event space, actively engaging with attendees, executing interactives, facilitating contests, managing giveaways, shooting photos/videos, and doing other promotional tasks. On game days, the Brand Ambassador will be responsible for setting up and tearing down the fan engagement activities around the Gainbridge Fieldhouse, assisting the DJs, and helping in occasional on-court activities. Office responsibilities include developing our appearance opportunities across Indiana and maintaining promotional materials for game day and community giveaways. Being a Brand Ambassador provides several development opportunities within the Marketing department and is a valuable opportunity for anyone excited about beginning a career in the sports industry!

ESSENTIAL DUTIES / RESPONSIBILITIES

• Community Marketing Initiatives (e.g. Fan Van activation):
  • Actively engage with current and prospective fans using promotional strategies
  • Travel to events in Indianapolis and surrounding communities
  • Set up and facilitate fan engagement activities, including our prize giveaways
• Game Day Execution:
  • Set up and tear down fan engagement activities around the arena
• Prize giveaway stations
  • Pacemate photo booth
  • Pacemate autographs
  • Family fun activities
  • Distribute special guest prize packs
  • Assist in on court activities
• Halftime show
  • T-shirt toss
• Office
  • General administrative responsibilities
  • Maintaining promotional materials
  • Restocking and organizing prizes for game day giveaways
  • Researching fan van opportunities across Indiana
  • Assisting marketing staff with special projects
• Participating in discussions regarding marketing and promotional strategies
• Other duties as assigned

QUALIFICATION REQUIREMENTS

To perform this job successfully, an individual must be able to perform each duty satisfactorily. The requirements listed above are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must have a valid driver's license.

Education and/or Experience :

• Driver’s License Required
• Minimum of 1-year experience in a customer experience or fan-facing role
• Completion or enrollment in a Business or Sports degree is preferred

Essential Capabilities:

• Passionate about working in the sports industry
• Ability to work a flexible schedule including days, nights, weekends, and holidays
• Self-motivated to meet or exceed desired team and individual results and goals
• Strong organizational skills and the ability to prioritize tasks effectively
• Approaches and engages community in a professional and friendly manner
• Communicates effectively and professionally with team mates
• Remains positive and motivated in all situations
• Open to feedback, guidance and direction as it pertains to job performance and personal growth
• Presents a clean and professional appearance always
• Punctual and effectively manages their time
• Reliable, responsible, and works with integrity
• Works collaboratively with co-workers and promotion staff during ambiguous or stressful situations
• Adapts or evolves with changing or shifting priorities while still meeting or exceeding expected goals
• Understands and clearly communicates the Pacers Sports & Entertainment brand
• Maintains consistent, clear and accurate records of promotion activity including performing recaps and processing of paperwork
• Ability to set up and take down program materials as required
• Follows proper procedure for handing out gift/incentive items
• Wears required and provided uniform
• Attends all mandatory Brand Ambassador Elevate trainings
• Attends all home games and requested events

PHYSICAL AND ENVIRONMENTAL DEMANDS

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, stand, walk, move heavy objects, use a computer, use a 10-key calculator, use a telephone, speak, hear, and write.

While performing the duties of this job, the noise level in the office work environment is usually moderate and the noise level in Gainbridge Fieldhouse / game environment is usually loud. The stress level may become high during certain times of the year.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, gender identity, marital status, disability status, protected veteran status, or any other characteristic protected by law.