Brand Ambassador & Barrel Program Lead (Maker's Mark)

Women of the Vine & Spirits; Houston (TX); On-site; USD 60,000 - 90,000; Full time

Job summary

Suntory Global Spirits, maker of Maker's Mark, seeks a Brand Educator to lead market education and brand activation in Texas and surrounding markets. You will partner with distributors, sales teams, and heritage teams to deliver authentic brand experiences that drive awareness and loyalty.

The role emphasizes bourbon passion, educator skills, and collaboration across marketing, field teams, and distillery partners, with a focus on local market impact and program execution.

Qualifications

• Must be 21 years of age.
• Passion for bourbon.
• 3+ years experience in the Alcoholic Beverage industry with hospitality, sales or education preferred.
• Proven track record of managing projects and budgets.
• Business analysis experience.
• Excellent interpersonal and communication skills.
• Collaborative approach with cross-functional partners.
• Highly organized and detail-oriented.
• Experience winning in on-premise environments.
• Creative and innovative solution mindset.
• Commitment to diversity, equity, and inclusion.
• Travel approximately 20% of time.

Responsibilities

• Lead Private Selection Barrel Program management and education with key customers.
• Manage budget and market spend to support brand priorities.
• Lead and coordinate national and local activations with distributors.
• Support education, activation tools, and communications for MM, WFS, and innovations.
• Elevate local presence through trade community engagement and PR support.

Skills

Bourbon enthusiasm

Project management

Budget management

Interpersonal communication

Collaboration

Organizational skills

Public speaking

Creative problem solving

Education

Bachelor's degree preferred

Job description

Suntory Global Spirits, maker of Maker's Mark, seeks a Brand Educator to lead market education and brand activation in Texas and surrounding markets. You will partner with distributors, sales teams, and heritage teams to deliver authentic brand experiences that drive awareness and loyalty.

The role emphasizes bourbon passion, educator skills, and collaboration across marketing, field teams, and distillery partners, with a focus on local market impact and program execution.