Brand Ambassador

Job Juncture; Town of Rotterdam (NY); On-site; EUR 45,000 - 65,000; Full time

Job summary

A prominent alcohol beverage company seeks a Brand Ambassador to enhance its market presence in Belgium. This role involves building relationships with on-trade accounts through tastings, incentives, and brand activations. Candidates should have a background in sales within the alcohol industry and possess strong interpersonal skills.

Benefits

Car Allowance

Travel Expenses

Technology Support

Access to annual sales conferences

Qualifications

• Experience managing trade marketing initiatives and client promotions.
• Based in Belgium with extensive travel.

Responsibilities

• Develop distribution via tastings and brand activations.
• Drive volume growth through engagement campaigns.
• Build relationships with wholesaler partners.

Skills

Sales experience in the alcohol beverage or food industry

On-premise activation and wholesaler engagement

Interpersonal and relationship-building skills

Self-motivated and proactive work capability

Education

Fluent in English and one of French or Flemish

Full driving license

Job description

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President of Job Juncture and Affinity Executive Search (honored by Forbes as one of "America's Best Recruiting Firms")

Job description: Brand Ambassador Netherlands

Location: Rotterdam or Amsterdam ideally (Field-Based Role)

Salary: €38,000 - €43,000 + 25% Bonus + Car Allowance + Excellent Benefits

Package

Our client is a dynamic, family-run wine and spirits company known for its unique and eclectic portfolio of premium brands. With five successful and distinctive brands under their belt, they have cultivated a strong international presence, partnering with affiliates globally to distribute and activate their products.

As the business continues to grow across Italy, they are now seeking a Brand Ambassador to elevate their presence across Belgium, working with high-energy on-trade accounts and developing relationships that bring the brands to life on the ground.

Key Requirements

We are seeking an energetic and commercially driven Brand Ambassador with proven success in on-trade sales and brand activation. You will bring a strong understanding of the alcohol beverage industry, the ability to thrive in a field-based role, and the confidence to build partnerships that generate results.

Role & Responsibilities

• Developing distribution and visibility via tastings, incentives, and brand activations
• Driving volume growth through engagement campaigns in key accounts
• Building and managing strong relationships with wholesaler partners and their sales teams
• Generating new business through 20+ account meetings per week, including hosting parties and tastings at evenings and weekends
• Creating and executing activation programmes across bars, restaurants, and nightlife venues
• Supporting pricing strategies and ensuring brand consistency
• Allocating one day per week to administrative tasks; spending the rest in the field
• Representing the brand at trade shows, sales meetings, and industry events
• Rotating across sub-regions monthly to maximise market coverage
• Working from home on Mondays for admin, expenses, diary management, and traveling the rest of the week

Package & Benefits

• Base Salary: €45,000 - €65,000
• Bonus: Up to 25% performance-based
• Travel Expenses: €1,000 - €1,500/month
• Car Allowance: €400 - €500/month
• Technology Support: Up to €1,000 for laptop
• Access to annual sales conferences, a vibrant culture, and the chance to be part of a premium brand portfolio
• Approx. €18,000 per annum for expenses

Selection Process

• Initial Interview (via Teams) with the International Sales Director
• Second Interview with the International Sales Director
• Final Stage: Completion of a DISC personality assessment

Qualifications

Essential:

• Sales experience in the alcohol beverage or food industry
• Success in on-premise activation and wholesaler engagement
• Strong interpersonal and relationship-building skills
• Self-motivated, proactive, and autonomous work capability
• Experience managing trade marketing initiatives and client promotions
• Based in Belgium with extensive travel
• Fluent in English, and one of French or Flemish, with good knowledge of the other language
• Full driving license

Desirable:

• Existing network in Belgium’s on-trade sector (bars, restaurants, nightclubs)
• Experience with importers or distributors in the alcohol sector

This is a great opportunity for someone experienced in promoting alcoholic brands in vibrant environments. The company is expanding across Europe and offers a fun, energetic work environment.

Salary Type: Annual Salary

Salary Range: €45,000 - €65,000

Currency: EUR

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Sales and Business Development

Industries

• Staffing and Recruiting