Brand Activation Specialist — Campaigns & Experiences

PIMCO Ltd. - Pacific Investment Management Company; Newport Beach (CA); On-site; USD 87,000 - 93,000; Full time

Job summary

PIMCO, a global leader in fixed income, seeks an Associate to join the Brand Activation team to drive integrated brand and marketing initiatives. You will plan and activate programs aligned with firmwide priorities, bringing campaigns, content, and experiences to life.

You will collaborate across Marketing, Technology, Legal, Compliance, and external partners, manage multiple projects from concept to execution, and apply a test-and-learn approach using AI-enabled tools to improve efficiency and

Qualifications

• Bachelor's degree required in business, finance, marketing, or liberal arts.
• Minimum of 3 years of project management experience.
• Ability to manage multiple initiatives with strong attention to detail.
• Knowledge of emerging marketing tactics and channels.
• Advanced proficiency with Microsoft 365; familiarity with Adobe platforms and AI tools.
• Strong presentation and interpersonal skills.

Responsibilities

• Support execution of Brand Activation strategy and objectives.
• Own day-to-day project management across initiatives; plan timelines and approvals.
• Manage multiple projects across workstreams with clear prioritization.
• Drive integrated marketing campaigns from development to performance tracking.
• Partner with cross-functional teams and external partners to align and execute initiatives.
• Develop content across channels, including social media and internal comms.
• Use emerging tools (AI-enabled solutions) to scale activation efforts.
• Collaborate with tech and analytics to drive data-driven optimizations.

Skills

Project management

Agile

Stakeholder engagement

Strategic thinking

Communication

Data literacy

Education

Bachelor's degree

Tools

Microsoft 365

PowerPoint

Excel

Adobe

AI tools

Copilot

Job description

PIMCO, a global leader in fixed income, seeks an Associate to join the Brand Activation team to drive integrated brand and marketing initiatives. You will plan and activate programs aligned with firmwide priorities, bringing campaigns, content, and experiences to life.

You will collaborate across Marketing, Technology, Legal, Compliance, and external partners, manage multiple projects from concept to execution, and apply a test-and-learn approach using AI-enabled tools to improve efficiency and