Brand Activation Associate: AI-Driven Campaigns

LGBT Great; Newport Beach (CA); On-site; USD 87,000 - 93,000; Full time

Job summary

PIMCO is seeking an Associate for Brand Activation in Newport Beach to drive execution of integrated brand and marketing initiatives, partnering with stakeholders to plan and activate programs that support firmwide brand priorities. You will leverage data, AI tools, and modern content ecosystems to deliver personalized, scalable experiences across channels.

You will contribute to evolving how we activate our brand, testing new approaches and optimizing performance based on audience and business

Qualifications

• Bachelor’s degree required in Business, Finance, Marketing, or Liberal Arts
• Minimum of 3 years of project management experience
• Experience in financial services industry preferred
• Strong communication and interpersonal skills
• Advanced proficiency in Microsoft 365 and familiarity with Adobe platforms and AI tools
• Event coordination experience is a plus

Responsibilities

• Support the execution of Brand Activation strategy and objectives.
• Own day-to-day project management across key initiatives, including planning timelines, managing deliverables, coordinating stakeholders, and driving approvals from concept through execution.
• Manage multiple concurrent projects, ensuring strong organization, clear prioritization, and on-time delivery across workstreams.
• Drive execution of integrated marketing campaigns, including development, socialization, implementation, and performance tracking.
• Build and manage partnerships with cross-functional stakeholders across Marketing, Technology, Legal, Compliance, and external partners to drive alignment and execute initiatives effectively.
• Proactively manage stakeholder communication, balancing inputs, navigating feedback, and ensuring timely decision-making to keep projects moving forward.
• Develop and adapt content across channels, including social media (Instagram, YouTube) and internal communications, with an understanding of platform‑specific best practices.
• Utilize emerging tools (including AI‑enabled solutions) to enhance content development, streamline workflows, and scale activation efforts.
• Partner with technology and analytics teams to integrate marketing platforms and leverage data‑driven insights to optimize campaign performance, enabling more connected, efficient, and scalable activation.
• Contribute to building more personalized marketing experiences across touchpoints, informed by data, segmentation, and behavioral insights.
• Support the planning and execution of immersive brand experiences, including in‑person activations, ensuring alignment with broader campaign and brand objectives.
• Support the development and execution of employer brand storytelling and employee experience initiatives.
• Ensure all deliverables adhere to PIMCO’s brand standards, maintaining consistency across regions, platforms, and audiences.
• Support the development and execution of branded materials, including premium items and other initiatives for employees and clients.
• Apply a test‑and‑learn approach to marketing initiatives, pilot new formats, channels, and content strategies to improve engagement and effectiveness.
• Develop clear, compelling presentations to communicate campaign strategies, updates, and performance insights.
• Identify opportunities to evolve processes and ways of working, improving speed‑to‑market and scalability across brand activation efforts.

Skills

Project management

Communication

Attention to detail

AI tools familiarity

Education

Bachelor's degree

Tools

Microsoft 365

Copilot

Adobe platforms

Job description

PIMCO is seeking an Associate for Brand Activation in Newport Beach to drive execution of integrated brand and marketing initiatives, partnering with stakeholders to plan and activate programs that support firmwide brand priorities. You will leverage data, AI tools, and modern content ecosystems to deliver personalized, scalable experiences across channels.

You will contribute to evolving how we activate our brand, testing new approaches and optimizing performance based on audience and business