Brand Activation Manager

Roku; New York (NY); On-site; USD 110,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Paid time off

Job summary

Roku is looking for a Brand Activation Manager in New York. This hybrid role involves managing sponsorship initiatives and collaborating with client teams to drive advertising success. Candidates should have over 5 years of experience in client services with strong project management and communication skills.

The position offers a salary between $110,000-120,000 annually, with benefits including health insurance and paid time off.

Qualifications

• 5+ years experience in account management/client services at an ad tech company.
• Excellent time-management and organizational skills.
• Ability to collaborate cross-functionally.

Responsibilities

• Manage top initiatives with client teams for sponsorships.
• Lead kickoff calls for campaign execution.
• Own end-to-end operations sponsorship process.

Skills

Account management experience

Excellent communication skills

Project management

Analytical skills

Experience with Salesforce

Knowledge of digital ad serving tools

Tools

Excel

PowerPoint

Job description

Brand Activation Manager

Teamwork makes the stream work. Roku is changing how the world watches TV

About the Team

At Roku, we like to say that there are no bystanders, and that is as true in the advertising team as it is in any other facet of the company. We work together to ensure our clients understand this new world of advertising, that they are making the best possible decisions to support their own goals, and drive advertiser interest and engagement across the board. The Client Services team is responsible for managing and growing Roku's partnerships with advertisers and ultimately enabling our clients to reach their business objectives.

About the Role

Actively seeking an experienced contributor for the role of Brand Activation Manager with a passion for project management and partnership with sales to join our dynamic and growing Ad Sales Client Services team.

You will leverage a deep understanding of the Ad Sales/Account Management role to drive process, support sales teams and improve outputs to clients on our Sponsorship offerings. You will be responsible for team wide initiatives, standard operating procedures and ensuring the team is properly supporting business development to meet revenue goals. The role includes taking a leadership role to coordinate efforts between other cross‑functional teams as necessary. The position frequently interfaces with Sales, AdOps, Product, Client Services, and Roku Brand Studio.

The Brand Activation Manager will also manage campaign escalations and ensure appropriate resolution, especially on priority accounts. A balance of strong project management experience, a client‑first approach, and the ability to build strong relationships with partners in the Roku organization will be key to the candidate's success.

This position is a hybrid role, Monday – Thursday in office with the option to work from home on Friday.

Location & Salary

New York – The estimated annual salary for this position is between $110,000-120,000 annually.

Benefits

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you’ll be doing

• Project Manage Top Initiatives with Client teams for sponsorships across Sales, Client Services, Marketing (Sales Dev), Design, UX, Ad Ops & Content Teams to drive product improvement, standardization and launch automation.
• Lead kick off calls for campaign execution across client and internal teams.
• Implement and execute first-to-market executions throughout the sales cycle with a flexible and agile approach to problem solving.
• Put together vertical sponsorship best practices to support sales/CS in client requirements.
• Contribute to improving quality design of tools, standard operating procedures and processes for clients and products.
• Develop a keen understanding of how the Roku platform and unique ad products will deliver brand value in support of the clients' advertising goals.
• Collaborate with ad sales AEs on new business sales presentations and QBRs, thoughtful creative future recommendations, and custom ideation, including leading the charge on upsells.
• Partner with Product Marketing on GTM and new product rollouts for client teams.
• Own end-to-end operations sponsorship process for ad sales business.
• Be key POC for all Client Support groups, specifically Ad Operations, to drive efficiencies on internal processes from pitch to launch.
• Responsible for feedback loops from clients, sales, and client services to product and product marketing groups.

We’re excited if you have

• 5+ years experience in account management/client services at an ad tech company or media planning at an agency.
• Excellent time-management skills and the ability to work independently while using departmental resources, policies and procedures.
• Excellent organizational, interpersonal, and influential written and verbal communication skills; ability to quickly form relationships usually by telephone or email.
• Self-starter with interest to work independently while using departmental resources, policies and procedures.
• Ability to collaborate cross‑functionally; ability to exercise judgment and flexibility in balancing priorities.
• Positive and confident disposition when responding to frequent deadlines for multiple customers (internal and external).
• Experience in display and video advertising with a premium publisher or agency.
• Analytical, project management, deadline-driven, and process-oriented personality.
• Collaborator mentality; willing to proactively work with coastal markets to gain insights and grow marketplace.
• Resourceful and solutions oriented.
• Experience with Salesforce, Excel, and PowerPoint.
• Familiar with commercial digital ad serving tools for video and display.

Our Hybrid Work Approach

Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to [e-mail].