Brand Activation Lead — Events & Sampling

Community Coffee

Baton Rouge (LA)

On-site

USD 36,000 - 48,000

Full time

3 days ago

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Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

401(k)

Short-term disability

Paid time off

Employee assistance program

Job summary

Community Coffee is seeking an Event Coordinator to execute product sampling, giveaways, and branded activations at indoor and outdoor events. You will lead on-site operations, coordinate travel, and collaborate across departments to ensure each activation runs smoothly and delivers measurable ROI.

This entry-level role offers growth opportunities within the Marketing team, with travel up to 60% and a chance to engage diverse audiences at sports events, grand openings, trade shows, and community

Qualifications

Bachelor’s degree in Marketing, Sales, Business or related field preferred or equivalent experience.
Proven experience in event planning or coordination preferred.
Valid driver’s license and driving record acceptable.

Responsibilities

Acts as a passionate Community Coffee Brand Ambassador at all times.
Supports Events & Sponsorships activation elements at events; recommends improvements to processes.
Communicates with events partners on-site activations to ensure exceptional customer service.
Occasionally responsible for driving activation vehicles (cargo vans, mobile café).
Coordinates events with the Marketing Partnerships & Events Project Manager; books travel and executes core events.
Identify strengths/weaknesses of alternative solutions and approaches to problems.
Ensure equipment, facilities, and materials are secured for events.
Researches event merchandise and provides feedback for development.
Assist with monthly scorecards communicating ROI, media value, leads, and sponsorship impact.
Increase engagement in core markets through activations.
Support sales initiatives by engaging customer appreciation.
Drive cups served and promote product sampling to fans.
Perform various administrative duties as needed.