Boat Content Creator & Digital Marketing Lead

Socket.dev; Fort Myers (FL); On-site; USD 55,000 - 75,000; Full time

Job summary

MarineMax in Fort Myers seeks a Digital Marketing Specialist to manage online inventory, photograph and film boats, and craft compelling social media content. You will produce walkthroughs, reels, and lifestyle videos while ensuring accurate listings and brand-aligned presentation.

The role involves coordinating with Sales, Inventory, and Marketing, handling events, and staying current on trends. Occasional evenings and weekends are required to support boat shows and campaigns.

Qualifications

• Experience in videography, photography, video editing, content creation, or social media management.
• Proficiency with professional camera equipment and editing software such as Adobe Premiere Pro, Lightroom, Photoshop, Final Cut Pro, or equivalent. Drone license preferred.
• Strong understanding of Instagram, Facebook, YouTube, TikTok, and short-form video.

Responsibilities

• Manage the digital presentation of new and pre-owned inventory, ensuring boats and yachts are professionally photographed, filmed, accurately represented, and published within established timelines.
• Maintain accurate and compelling online inventory listings, including descriptions, specifications, photography, video, and other digital content.
• Routinely audit online inventory to identify and correct missing, outdated, or inaccurate content and ensure vessels are properly staged and presented according to MarineMax brand standards.
• Coordinate with Sales, Inventory, and Marketing to prioritize new arrivals, featured models, and inventory requiring additional digital support.
• Produce and edit high-quality boat walkthroughs, inventory features, Reels, event recaps, lifestyle content, and other digital media.
• Capture professional photography and video for inventory, events, boat shows, Getaways!, deliveries, customer experiences, and other marketing initiatives.
• Manage and maintain an organized library of photo and video assets for ongoing marketing use.
• Manage the MarineMax location-specific organic social media presence and content calendar across relevant platforms.
• Create, schedule, and publish engaging photo and video content across Instagram, Facebook, YouTube, TikTok, and other applicable digital channels.
• Proactively identify opportunities for compelling content and stay current on social media trends, emerging formats, and industry best practices.
• Monitor social media and content performance and identify opportunities to increase reach, engagement, follower growth, and lead generation.
• Collaborate with Sales, Marketing, Inventory, Store Management, and other internal teams to develop content that supports inventory movement, brand awareness, and lead generation.
• Provide photo, video, and social media coverage for events, boat shows, store initiatives, and other marketing activities, including occasional evenings and weekends.
• Monitor OEM, competitor, and industry content to identify trends, creative opportunities, and ideas that can enhance MarineMax digital marketing efforts.
• Take ownership of assigned projects, manage multiple priorities and deadlines, and complete work independently with minimal follow-up.
• Perform additional duties as assigned.

Skills

Videography

Photography

Video editing

Content creation

Social media management

Adobe Premiere Pro

Lightroom

Photoshop

Final Cut Pro

Drone use (preferred)

Tools

Adobe Premiere Pro

Lightroom

Photoshop

Final Cut Pro

Job description

MarineMax in Fort Myers seeks a Digital Marketing Specialist to manage online inventory, photograph and film boats, and craft compelling social media content. You will produce walkthroughs, reels, and lifestyle videos while ensuring accurate listings and brand-aligned presentation.

The role involves coordinating with Sales, Inventory, and Marketing, handling events, and staying current on trends. Occasional evenings and weekends are required to support boat shows and campaigns.