Digital Marketing & Visual Content Specialist

MarineMax Brand

Fort Myers (FL)

On-site

USD 55,000 - 75,000

Full time

5 days ago

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Job summary

MarineMax Brand in Fort Myers is seeking a Digital Marketing Specialist to manage online inventory media, shoot high‑quality photos and videos, and create engaging social content across Instagram, Facebook, YouTube, and TikTok. You will collaborate with Sales, Inventory, and Marketing to keep listings current and compelling.

You should have hands‑on experience with camera work, editing software, and a keen eye for brand presentation.

Qualifications

Experience in videography, photography, video editing, or social media management.
Proficiency with professional camera equipment and editing software such as Adobe Premiere Pro, Lightroom, Photoshop, Final Cut Pro, or equivalent. Drone license preferred.
Strong understanding of Instagram, Facebook, YouTube, TikTok, and short‑form video.
Strong visual eye and attention to detail, staging, composition, and brand presentation.
Excellent organization, time management, and communication skills.
Self‑motivated, proactive, and comfortable working independently.
Ability to work occasional evenings and weekends for events and boat shows.
Marine or boating experience is a plus.
Portfolio or examples of previous photo, video, and social media work preferred.

Responsibilities

Manage the digital presentation of inventory with professional photos/videos, ensuring timely online publication.
Maintain accurate online listings with descriptions, specs, photos, and video content.
Audit online inventory for missing or outdated content and ensure brand standards.
Collaborate with Sales, Inventory, and Marketing to prioritise new arrivals and featured models.
Produce and edit high-quality boat walkthroughs, features, reels, and lifestyle content.
Capture photography and video for inventory, events, boat shows, and marketing initiatives.
Maintain an organized asset library of photos and videos.
Manage location-specific organic social media presence and content calendar across platforms.
Create, schedule, and publish content on Instagram, Facebook, YouTube, TikTok, etc.
Identify opportunities for engaging content and stay ahead of social trends.
Monitor content performance and identify opportunities to improve reach and leads.
Collaborate with internal teams to support inventory movement and lead generation.
Provide coverage for events and store initiatives, including occasional evenings and weekends.
Monitor industry content for trends and ideas to enhance MarineMax digital marketing.
Own assigned projects and manage multiple priorities with minimal follow-up.