BILINGUAL SR. MARKETING DIRECTOR - TBO (Gray Media)

Gray Television; Atlanta (GA); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading multimedia company in Atlanta is seeking a passionate and goal-driven bilingual Marketing Director for their Telemundo Affiliate Station Group. The role involves guiding production, managing marketing commitments, and developing client relationships to enhance media awareness. Ideal candidates should possess strong marketing skills, be creative, and have experience in bilingual environments. Join a dynamic team committed to delivering impactful media content to the Hispanic community.

Qualifications

• Experience in bilingual broadcast and marketing.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong knowledge of digital marketing.

Responsibilities

• Guide production of Spanish language client spots and promos.
• Develop and maintain relationships with stations and clients.
• Produce sales/sizzle videos for broadcast and digital.

Skills

Bilingual

Marketing

Creative

Communication

Organization

Education

Bachelor's degree

Tools

Adobe CC

Avid

After Effects

Photoshop

Illustrator

MS Office

Job description

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About Gray Telemundo Broadcasting Operations (TBO):

Gray Telemundo Station Group proudly operates 44 Telemundo affiliate stations, reaching nearly 1.5 million Hispanic TV households across the United States. As the largest Telemundo Affiliate Station Group, we have eight affiliates in Texas, along with stations in major metropolitan areas such as Atlanta, Cleveland, Cincinnati, Nashville, Reno, and Honolulu, as well as over 30 affiliates in the Southeast and Midwest.

Our mission is to inform and empower our viewers by delivering relevant local Spanish-language news and information that resonates with the U.S. Hispanic community across all multimedia platforms.

Powered by NBCU, Telemundo is a premier Spanish-language network and home to the FIFA World Cup, the Olympics, the Miss Universe, the Billboard Latin Music Awards, Chivas, NFL games in Spanish, and the Premier League, along with top-tier scripted and reality programming.

Job Summary/Description:

We are seeking a well-qualified, passionate, and goal-driven bilingual Marketing Director for the Gray Telemundo Affiliate Station Group. This media professional will be working from our Brookhaven offices to work with 44 Telemundo stations across the country. They will work alongside our local stations and national teams throughout the country to guide the production of Spanish language client spots and promos from A-Z, guide stations on how to implement grassroots events, promote Telemundo and local programming, and produce sales/sizzle videos for sales teams for broadcast, digital, and events. Light travel may be necessary.

Duties/Responsibilities include, but are not limited to:

* Hispanic media marketing, promotions, events, and sales.
* Liaison between Gray Telemundo Stations and Telemundo Affiliate Marketing
* Work with Stations to manage and maintain Telemundo Marketing commitments
* Produce promos, sizzle reels, client spots, PSAs, and sponsored short and long format segments from A to Z for the Telemundo Affiliate Station Group within Gray Media.
* Candidate must have experience working with Spanish language spots, creative, marketing, events, and partnerships.
* Ideal candidate will have strong knowledge of digital marketing and the assets needed for successful campaigns.
* Candidate will work with stations and clients to bring concepts to reality to increase on-air/digital media awareness of new businesses, products, and initiatives through well-thought-out spots and editorial content.
* This position will have some travel involved.
* Provide customized assets for the Gray Telemundo affiliate station group for Broadcast and Digital/OTT advertising sales campaigns.
* Develop and maintain excellent relationships with stations and clients by identifying clients' advertising needs and developing customized solutions to meet those needs.
* Create sales and marketing sponsorship/promotion ideas
* Communicate effectively with local sales teams and management
* Work with internal departments to manage account stewardship through the process.
* Bring a high energy level, ambition, intensity, and long-term perspective to be a core part of building something genuinely significant over time.
* Be a hands-on leader, self-starter, resourceful, and able to identify and articulate opportunities for product/process improvement.
* Must be highly organized.

Qualifications/Requirements:

* Experience with Editing Software such as Adobe CC, Avid, After Effects, Photoshop, Illustrator
* Ability to create excellent creative for all multimedia platforms from beginning to end. (Storyboard, script, directing, filming, graphics, and editing)
* Must be able to communicate and understand the needs of the client/station to produce high-performing creative (spot, digital asset, graphics, etc.)
* Experience in bilingual broadcast and marketing. A sales mindset is a plus!
* Must understand the target bilingual audience.
* Team player with a high level of excellence.
* Ability to manage multiple projects and deadlines in a fast-paced environment, while understanding priorities.
* Must be willing to travel and be client-facing.
* Ability to create knock-out sales presentations/videos.
* Knowledge of Telemundo programming is a plus!
* Experience with MS Office (Word, Excel, PPT, Outlook, etc.)
* Bachelor's degree preferred.

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings , you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal )

TBO-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.