Bilingual Social-First Marketing Specialist

NBCUniversal Intl.; San Jose (CA); Hybrid; USD 70,000 - 85,000; Full time

Job summary

NBCUniversal Local’s Telemundo 48 Área de la Bahía seeks a creative, digitally savvy Multi-Platform Marketing Specialist who understands how audiences discover and share content today. The role supports social-first storytelling across social, digital, streaming, broadcast and community platforms.

Reporting to the Senior Community and Marketing Director, you will conceptualize, shoot, write, edit, design, publish and optimize engaging content in Spanish and English to grow the Bay Area Latino

Qualifications

• Fluency in Spanish and English with exceptional written and verbal communication skills.
• 2+ years of professional experience in social media, digital marketing, content creation, video production, or related fields.
• Demonstrated experience creating and editing short-form video and social-first content.
• Strong understanding of Instagram, TikTok, Facebook, YouTube and emerging platforms.

Responsibilities

• Create, shoot, produce and edit social-first content for multiple platforms.
• Manage publishing, scheduling and optimization of marketing content across social media platforms.
• Capture high-quality photo and video content in the field using mobile devices and equipment.
• Write engaging, conversational copy in Spanish and English.
• Collaborate with Marketing, Community, News, Digital, Sales and other teams to develop campaigns.
• Collaborate with anchors and reporters to create engaging social content.
• Develop concepts and campaigns around major station priorities and events.
• Identify social trends and emerging formats to engage Bay Area audiences.
• Monitor performance and use analytics to optimize content and inform decisions.
• Support Digital Editorial by creating and publishing social-first content.
• Use AI-assisted tools to support ideation and production workflows.
• Manage multiple projects with tight deadlines in a fast-paced environment.
• Support events with on-site content creation and coverage.
• Work flexible hours, including nights, weekends, and holidays.

Skills

Social media marketing

Video production

Content creation

Bilingual copywriting

Education

College degree or equivalent professional experience

Tools

Adobe Premiere Pro

After Effects

Photoshop

Illustrator

CapCut

Canva

Job description

NBCUniversal Local’s Telemundo 48 Área de la Bahía seeks a creative, digitally savvy Multi-Platform Marketing Specialist who understands how audiences discover and share content today. The role supports social-first storytelling across social, digital, streaming, broadcast and community platforms.

Reporting to the Senior Community and Marketing Director, you will conceptualize, shoot, write, edit, design, publish and optimize engaging content in Spanish and English to grow the Bay Area Latino