Bilingual Social Content Creator for Auto Brand – Onsite SD

Norm Reeves Subaru Rockwall; San Diego (CA); On-site; USD 36,000 - 41,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Life Insurance

401k Matching

Tuition Reimbursement

Paid Time Off

Supplemental Insurance

Discounts on Vehicles, Services, and 


Parts

Job summary

Norm Reeves Toyota San Diego is seeking a Content Creator (Social Media Specialist) to build our dealership’s social presence on-site. You will capture real-time content across the showroom and tell the story of our people, guests, and community.

You will report to the Social Media Manager and collaborate with the Social Community team. A strong portfolio and fluency in reels/short-form video are essential for success in this role.

Qualifications

• 1–3 years of experience creating photo and video content for brands, agencies, or business social media accounts, with demonstrated growth in engagement and audience reach.
• A portfolio or reel link with your application, including short-form social content, a long-form YouTube video, and an event recap. (Required)
• Experience creating educational or explainer content is preferred.
• Proficiency in CapCut, Adobe Premiere Pro, Final Cut Pro, or similar editing software, plus strong smartphone photography and videography skills.
• Fluency with Instagram Reels, TikTok, YouTube Shorts, and current social trends.
• Experience with Canva, Microsoft 365, and a social media scheduling or project management platform.
• Strong writing, communication, organization, and time management skills.

Responsibilities

• Produce content for Instagram, Facebook, TikTok, and YouTube, including Reels, Shorts, and long-form YouTube videos.
• Write clear, engaging captions that fit each platform and audience.
• Work with the Social Media Manager to develop creative concepts and carry out the content calendar. All content gets final approval before it is published.
• Make sure all content complies with the California CARS Act, FTC disclosure requirements, and Toyota brand standards.
• Work with team members in every department to create on-camera content, and coach them to feel comfortable on camera.
• Coordinate with dealership departments to schedule people and vehicles for shoots.
• Keep an organized content library, and make sure talent releases, music licensing, and other content permissions are in place.
• Track social trends and performance metrics to find ways to improve engagement and reach.

Skills

Social media content

Strong writing

Time management

Communication

Adaptability

Tools

CapCut

Premiere Pro

Final Cut Pro

Canva

Microsoft 365

Social scheduling tool

Job description

Norm Reeves Toyota San Diego is seeking a Content Creator (Social Media Specialist) to build our dealership’s social presence on-site. You will capture real-time content across the showroom and tell the story of our people, guests, and community.

You will report to the Social Media Manager and collaborate with the Social Community team. A strong portfolio and fluency in reels/short-form video are essential for success in this role.