Content Creator (Social Media Specialist)

The CAR Group (Norm Reeves Dealerships); North Richland Hills (TX); On-site; USD 31,000 - 44,000; Full time

Benefits offered by this job

Medical, Dental, Vision, and Compl. 1

401k Matching and FSA

Tuition Reimbursement

Paid Time Off (accrues)

Supplemental Insurance (Hospital, Acc.

Discounts on Vehicles, Services, and 0

Job summary

The CAR Group (Norm Reeves Dealerships) in Dallas–Fort Worth, TX is seeking two creative Social Media Specialists to bring Honda, Toyota, and Subaru dealerships in Texas to life. You'll film and edit TikToks, Reels, Shorts, and longer videos, and partner with dealership teams to tell compelling brand stories.

Join our Social Media Manager and Community team to craft on-brand content, engage audiences, and stay ahead of trends.

Qualifications

• 1–3 years of experience creating social media content for a brand, business, or agency.
• A portfolio or reel showcasing your work is required! Show us your best Reels, TikToks, YouTube videos, or event content.
• Strong video editing skills using CapCut, Adobe Premiere Pro, Final Cut Pro, or similar software.
• Experience with Canva, Microsoft 365, and social media scheduling tools.

Responsibilities

• Create content people want to watch! Film and edit TikToks, Instagram Reels, YouTube Shorts, and longer videos.
• Bring fresh ideas! Stay on top of trends, brainstorm creative concepts, and put your own spin on automotive content.
• Get behind the scenes! Capture cool cars, team personalities, dealership events, and everything in between.
• Make people camera-ready! Work with employees across the dealerships and help them feel comfortable creating content.

Skills

Content creation

Video editing

Storytelling

Social media trends

Communication

Tools

CapCut

Adobe Premiere Pro

Final Cut Pro

Canva

Microsoft 365

Job description

Location: Dallas–Fort Worth, TX (Onsite) | Type: Full-Time | Pay: $27.00+

Love creating content? Always spotting the next TikTok trend? Know your way around a camera and an editing app? We want to meet you!

Norm Reeves Dealerships is a nationally recognized automotive group with dealerships across California, Texas, and Florida. We've been around since 1963, but we're always finding new ways to grow, connect, and do things differently.

We're looking for TWO creative, outgoing Social Media Specialists (Content Creators) to help bring our Honda, Toyota, and Subaru dealerships in Texas to life!

Forget sitting behind a desk all day. You'll be out capturing content, collaborating with dealership teams, jumping on trends, and turning everyday moments into videos people actually want to watch.

You'll work alongside our Social Media Manager and Social Community team, so you can focus on what you love most: creating content!

What You Will Do

• Create content people want to watch! Film and edit TikToks, Instagram Reels, YouTube Shorts, and longer videos.
• Bring fresh ideas! Stay on top of trends, brainstorm creative concepts, and put your own spin on automotive content.
• Get behind the scenes! Capture cool cars, team personalities, dealership events, and everything in between.
• Make people camera-ready! Work with employees across the dealerships and help them feel comfortable creating content.
• Tell our story! Write fun, engaging captions that connect with our audience.
• Keep things moving! Plan shoots, manage content deadlines, and collaborate with our Social Media Manager.
• Know what's working! Track views, engagement, and trends to help our content reach more people.
• Keep it on-brand! Follow brand guidelines, FTC requirements, and content approval processes.

What You Will Need

• 1–3 years of experience creating social media content for a brand, business, or agency.
• A portfolio or reel showcasing your work is required! Show us your best Reels, TikToks, YouTube videos, or event content.
• Strong video editing skills using CapCut, Adobe Premiere Pro, Final Cut Pro, or similar software.
• A creative eye for photography, videography, storytelling, and what makes content stand out.
• A solid understanding of TikTok, Instagram, YouTube, Facebook, and what's trending.
• Experience with Canva, Microsoft 365, and social media scheduling tools.
• Confidence working with different personalities and bringing creative ideas to the table.
• Strong organization skills and the ability to juggle multiple projects.
• A willingness to learn, take feedback, and try new things.
• A valid driver's license and acceptable driving record.
• Flexibility to travel between dealerships and work occasional weekends for events.

What You Will Need

• 1–3 years of experience creating photo and video content for brands, agencies, or business social media accounts, with demonstrated growth in engagement and audience reach.
• A portfolio or reel link with your application, including short‑form social content, a long‑form YouTube video, and an event recap. (Required)
• Experience creating educational or explainer content is preferred.
• Proficiency in CapCut, Adobe Premiere Pro, Final Cut Pro, or similar editing software, plus strong smartphone photography and videography skills.
• Fluency with Instagram Reels, TikTok, YouTube Shorts, and current social trends.
• Experience with Canva, Microsoft 365, and a social media scheduling or project management platform.
• Strong writing, communication, organization, and time management skills.
• Ability to take feedback, meet deadlines, and juggle multiple projects at once.
• Willingness to learn dealership operations and the advertising rules that apply to auto dealers.
• Valid California driver's license and a clean driving record.
• Availability for occasional weekend events, plus the ability to stand for long periods and lift up to 30 pounds.

Benefits & Employee Perks

• Medical, Dental, Vision, and Complimentary Life Insurance
• 401k Matching and FSA
• Tuition Reimbursement
• Paid Time Off (accrues)
• Supplemental Insurance (Hospital, Accident, Critical Illness)
• Discounts on Vehicles, Services, and Parts

Tips For a Successful Application & Interview Process:

• Bring Your Best Resume – Upload your most recent version so we can see all you've accomplished
• Transitioning from Another Industry? – A cover letter helps! Use it to highlight transferable skills that make you a great fit
• Dress to Impress – First impressions count. Dress professionally and bring your authentic self
• Rescheduling or Canceling Interviews – Life happens! If you need to reschedule or cancel, let us know ahead of time. No-shows will be noted, so communication is key