Bilingual Marketing Director (EN/CN) — Growth Leader

Beyond Holding US, LLC; Irvine (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Paid time off

Professional development

Multicultural environment

Job summary

Beyond International is seeking a highly motivated Bilingual Marketing Director to lead cross-border marketing for English and Chinese-speaking audiences in Irvine, CA. The role focuses on brand growth, customer acquisition, and market expansion across US and China markets.

The ideal candidate will drive marketing strategies, oversee localization, and manage campaigns across YouTube, WeChat, Xiaohongshu, and other major platforms. A strong background in finance/immigration sectors is a plus.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of marketing experience, with at least 2 years in a management or senior role.
• Native or professional fluency in English and Chinese (reading, writing, speaking).
• Proven experience developing marketing strategies for US and Chinese markets.
• Deep understanding of Chinese digital platforms (WeChat, Xiaohongshu) and US platforms (YouTube, Facebook, Instagram, Google Ads).
• Strong analytical skills with experience using marketing analytics tools (e.g., Google Analytics).
• Excellent written and verbal communication in both languages.

Responsibilities

• Develop and implement comprehensive marketing strategies to increase brand awareness, engagement, and sales in English- and Chinese-speaking markets.
• Localize content for Simplified/Traditional Chinese and English across platforms.
• Plan, execute, and analyze digital marketing campaigns (PPC, SEO, social, email).
• Collaborate with Sales, Product, and Design to align initiatives with business goals.
• Track performance with key metrics and provide insights for improvements.
• Engage with Chinese-speaking communities online and offline and manage influencer relationships.

Skills

Bilingual Chinese/English

Marketing strategy

Analytical skills

Communication skills

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

WeChat

Weibo

Xiaohongshu

Google Ads

YouTube

Facebook

Instagram

Job description

Beyond International is seeking a highly motivated Bilingual Marketing Director to lead cross-border marketing for English and Chinese-speaking audiences in Irvine, CA. The role focuses on brand growth, customer acquisition, and market expansion across US and China markets.

The ideal candidate will drive marketing strategies, oversee localization, and manage campaigns across YouTube, WeChat, Xiaohongshu, and other major platforms. A strong background in finance/immigration sectors is a plus.