Marketing Manager, Indoor Ski Resort & Experiences

SNOW PARTNERS LLC; East Rutherford (NJ); On-site; USD 70,000 - 80,000; Full time

Job summary

Big SNOW is seeking an experienced Marketing Manager to lead branding, marketing, events, and promotions across our resort portfolio. You will report to the General Manager and help shape the resort’s market presence and guest experiences.

You will develop seasonal plans with the leadership team, manage omnichannel campaigns, oversee creative content, coordinate with guest communications and partners, and report on program performance to the SLT.

Qualifications

• 3-5 years of related brand marketing experience (resort, amusement or hospitality industry preferred).
• 3+ years experience managing marketing teams as well as outside agencies and vendors.
• Proven ability to build marketing and advertising plans that reach target audiences and deliver results within budget.
• Strong creative spark to create bold concepts for social media and advertising.
• Excellent written and oral communication skills.
• Must have strong project management skills, attention to detail, and ability to manage multiple projects at one time.
• Proficiency in office/google suite and comfort with the digital tools and software required for managing digital marketing.
• Basic understanding of financial reporting and accounting principles.
• Intermediate or higher level of skiing/snowboarding ability preferred.
• Ability to work on site and travel as part of a normal weekly commute.

Responsibilities

• Work with the Big SNOW leadership team and SNOW Partner’s executive team to develop seasonal marketing plans and programs.
• Plan, execute and manage the resorts’ omnichannel marketing and advertising efforts and campaigns.
• Provide leadership and direction to the Big SNOW marketing team.
• Oversee creative direction and content creation including copywriting, graphic design, and video production.
• Work with Guest Communications to keep them informed on products, events and promotions.
• Manage and maintain community relationships and partnerships.
• Attend weekly leadership team meetings and represent marketing as a member of the resort’s Senior Leadership Team.
• Provide regular reporting on marketing program and product sales performance.

Skills

Brand marketing

Team leadership

Budget management

Creative concepts

Communication skills

Project management

Digital marketing strategy

Tools

Office/Google Suite

Job description

Big SNOW is seeking an experienced Marketing Manager to lead branding, marketing, events, and promotions across our resort portfolio. You will report to the General Manager and help shape the resort’s market presence and guest experiences.

You will develop seasonal plans with the leadership team, manage omnichannel campaigns, oversee creative content, coordinate with guest communications and partners, and report on program performance to the SLT.