About the job: BI Data Analyst with Tableau/Qlik
Job Title: BI Data Analyst with Tableau/Qlik
Location: 100% remote
Duration: Long Term Contract
Type: W2 / C2C
Client: Direct Telecom Client
Required Skills: Reporting, Analytics, Dashboards, Tableau or Qlik, Google or Adobe Analytics
Responsibilities
- Collaborate and partner with Digital and Omni channel stakeholders to identify analytics and reporting requirements and baseline metrics prior to executing new use cases
- Develop Digital KPIs and reporting dashboards in ThoughtSpot/Tableau/Qlik/Looker to measure, analyze and report trends on App and Web Engagement, App Adoption, Digital Channel Hops and E2E CX journey metrics with path analysis, cohort segmentation, SQL automation.
- Source and analyze data from various data repositories, validate data for consistency, and partner with IT teams to ensure data integrity and KPI calculations
- Stitch together data from multiple channels to formulate a complete customer journey 360 view.
- Create and deploy actionable dashboards for business owners to gauge performance and assist with omni channel optimization decisions such as CX KPIs, NPS, Revenue, Churn, Call-in Rate
- Develop VCG Reporting visualizations to highlight insights on opportunities to reduce journey fallout, channel hops, post digital assisted contact rate and optimizing human interactions
- Stakeholder scorecards and dashboards with executive leadership to gain alignment and promote usage and maintain consistent KPI definitions in Collibra for Data Governance
- Perform A/B Testing, measure success metrics of new releases over existing flows, run simulations for Omni insight personalization, holistically analyze end-to-end journey paths
- Correlate, interpret and summarize scorecard reports for Omni, Assisted and Cross-Channel metrics and quantify business outcomes for data-driven campaigns and business performance.
Required Qualifications
- Bachelors degree or four or more years of work experience.
- Six or more years of relevant work experience.
- Ability to create complex SQL queries to pull data from relational and non-relational data sources like Teradata, Google Cloud Platform (GCP)/BigQuery, Hadoop/HIVE SQL and EDW.
- Data visualization skills and good experience using Tableau/ThoughtSpot/Qlik to develop reports.
- Experience conducting research or analysis and managing projects for multiple stakeholders.
- A/B Testing experience and KPI measurements for deriving insights from customer behavior and data patterns from Omni channels.
Preferred Qualifications
- A Bachelors Degree or Masters degree in business, marketing, information systems, analytics/business intelligence, engineering, mathematics, statistics, behavioral sciences or other relevant technical discipline.
- Six or more years of professional work experience within analytics and dashboards.
- Prior experience with BI Tools or Analytics platforms such as Adobe Analytics, Google Analytics and visualization tools like Tableau/Qlik/ThoughtSpot/Looker etc.
- Analytical skills and problem solving skills with capability and experience connecting sales/operational/channel data between multiple data sources to develop queries, analyze data and generate insights.
- Prior experience in Customer Experience, Digital and Assisted Channel Analytics, NPS Scorecards, Dashboard Reporting, KPIs, customer journey cross-channel analytics is a plus.
- Statistical background with ML algorithms and tools such as R/Python/Spark, Deep Learning techniques or other advanced analytics tools.
- Any prior exposure to AI/Machine Learning and some high-level understanding of ML models or data science model metrics to generate insights.