BESS Product Strategy Manager
Qcells North America
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Job summary
Qcells USA is seeking a BESS Product Strategy Manager to lead the intersection of product development, market intelligence, and commercial execution for the BESS platform and future energy storage solutions. You will translate market signals, customer requirements, and competitive dynamics into a clear strategy, roadmap, and go‑to‑market plans.
The ideal candidate has direct BESS system integration experience in the US, with strong communication between US commercial teams and Qcells Korea HQ.
Qualifications
- Bachelor's in Electrical/Mechanical/Energy Systems, Business, or related field.
- 5–9 years in BESS/energy storage with at least 3 years in product strategy/management.
- Direct experience with US market players and understanding of procurement, pricing, and financing.
- Korean language capability preferred to bridge HQ/US teams.
Responsibilities
- Own and maintain the BESS system product roadmap and milestones.
- Conduct ongoing competitive analysis across the US BESS market.
- Define product positioning for Utility, C&I, Community, and Data Center segments.
- Support feature evaluation, supplier transitions, and architecture choices.
- Track policy and incentives impacting product strategy and positioning.
- Develop pricing frameworks, bankability packages, and sales enablement materials.
- Coordinate with Korea HQ and cross-functional teams to align plans.
Skills
Education
Tools
Job description
Qcells USA is building its BESS System Integration product business and is seeking a BESS Product Strategy Manager professional to sit at the intersection of product development, market intelligence, and commercial execution. This role translates market signals, customer requirements, and competitive dynamics into clear product strategy, roadmap priorities, and go-to-market plans for the Qcells BESS platform and next-generation integrated energy storage solutions.
Qcells USA is building its BESS System Integration product business and is seeking a BESS Product Strategy Manager professional to sit at the intersection of product development, market intelligence, and commercial execution. This role translates market signals, customer requirements, and competitive dynamics into clear product strategy, roadmap priorities, and go-to-market plans for the Qcells BESS platform and next-generation integrated energy storage solutions.
The ideal candidate has direct experience inside a BESS system integrator or Korean battery manufacturer's US operations — understanding both the technical depth of how BESS products are built and the commercial reality of how they are sold, priced, and financed in the US market. Korean bilingual capability is strongly preferred to bridge communication between the US commercial team and Qcells Korea HQ product and engineering teams.
- Own and maintain the Qcells’ BESS system product roadmap — translating customer requirements, market trends, competitive gaps, and technology availability into prioritized development milestones
- Conduct ongoing competitive analysis across US BESS market: Tesla Megapack 3, Fluence SmartStack/Gridstack Pro, LG ES Vertech, Prevalon HD5, Wärtsilä Quantum, FlexGen/Powin, Sungrow — tracking specs, pricing, ITC/FEOC positioning, warranty terms, and software capabilities
- Define product positioning strategy for each target market segment: Utility-scale, C&I, Community Storage, and Data Center BTM/FTM
- Support evaluation and go/no-go decisions on new product features, DC Block supplier transitions (LG JF2 → Samsung SDI SBB 2.0), and Gen 2 architecture choices
- Track US energy policy environment (IRA, OBBBA, FEOC rules, ITC/DCA thresholds, Section 301 tariffs) and assess impact on product strategy and competitive positioning
- Develop and maintain product configuration guides, pricing frameworks, and solution comparison tools for use by the sales and business development team
- Build and own bankability packages: Lender Engineering (LE)-ready documentation, UL9540/9540A test data summaries, NFPA 855 compliance materials, availability guarantee structures, and warranty term summaries
- Support RFP and RFI responses with product-specific technical and commercial content
- Define warranty strategy in coordination with cell suppliers (LG ES, Samsung SDI) and internal risk/finance teams; target 10-year standard / 20-year extended coverage
- Track project pipeline win/loss data by market segment; synthesize insights into product improvement recommendations
- Develop sales enablement materials: product one-pagers, technical comparison sheets, competitive battle cards, and customer-facing presentations
- Build and maintain US BESS market sizing models by segment (Utility, C&I, Community, Data Center) with TAM/SAM/SOM analysis
- Develop annual product business plans: volume forecasts, ASP/margin models, capacity commitment schedules, and KPI frameworks
- Track and analyze competitor market share, project wins, contract announcements, and pricing trends
- Prepare executive and Korea HQ briefings on US market status, product competitiveness, and strategic recommendations
- Support investor, lender, and partner presentations with product strategy and market analysis content
- Serve as the US-side product strategy liaison to Qcells Korea HQ product, R&D, and engineering teams — conducting reviews and translating business context in Korean when required
- Coordinate across internal functions: Product Development, SCM/Procurement, Sales, EPC, Project Finance, and Legal to align product plans with execution reality
- Monitor and communicate ITC/DCA documentation requirements across the product BOM to ensure ITC 40% eligibility is preserved and clearly communicated to customers and lenders
- Bachelor's degree in Electrical Engineering, Mechanical Engineering, Energy Systems, Business, or related field required; Master's degree or MBA preferred
- 5–9 years of experience in the BESS or energy storage industry, with at least 3 years in a product management, product strategy, technical marketing, or business development role
- Direct experience at one or more of the following organizations strongly preferred and will be prioritized: LG Energy Solution Vertech, Samsung SDI ESS, SK On / SK Tes, FlexGen, Powin (pre-acquisition), Wärtsilä Energy Storage, Fluence, Tesla Energy, Prevalon Energy, Sungrow, or Canadian Solar e-STORAGE
- Demonstrated understanding of how BESS products are specified, procured, financed, and deployed in US utility, C&I, or community storage markets
- Working knowledge of BESS system architecture: DC Block, AC Block, Skid-integration, LFP cell selection, PCS/BMS/EMS integration, thermal management, and safety systems
- Familiarity with key BESS performance metrics: RTE (Round-Trip Efficiency), SOH, cycle life, availability, and LCOS (Levelized Cost of Storage)
- Understanding of IRA domestic content (DCA), FEOC compliance rules, ITC/PTC incentive structures, and their impact on product eligibility and project economics
- Familiarity with BESS safety and certification standards: UL9540, UL9540A, UL1973, NFPA 855, IEC62619
- Basic understanding of US utility interconnection (IEEE 1547, UL1741 SA/SB) and grid services (frequency response, energy arbitrage, capacity)
- Ability to build and maintain market sizing models, competitive analysis frameworks, and product P&L models
- Experience developing customer-facing technical and commercial proposals, product presentations, and RFP responses
- Familiarity with project finance concepts: ITC, tax equity, debt sizing, DSCR, bankability requirements, and Lender Engineering review process
- Strong proficiency in Microsoft PowerPoint and Excel for strategy documents, financial models, and executive presentations
- English: Full professional proficiency required — presenting to customers, developers, utilities, lenders, and executive leadership
- Korean: Conversational to professional working proficiency strongly preferred — for Korea HQ product/engineering coordination, HQ briefing preparation, and internal Korean-language meetings
- Strong written communication skills for product specifications, competitive analyses, market reports, and executive briefings in English; Korean writing a plus
- Experience with Geli EdgeLynx, HybridOS (FlexGen), Autobidder (Tesla), or comparable BESS EMS/VPP/optimization platforms
- Hands-on familiarity with Qcells OmniSkid, LG JF2 DC Block, Samsung SDI SBB, or Powin Centipede/Pod product lines
- Prior involvement in Lender Engineering (LE) technical diligence packages (DNV, Bureau Veritas, Arcadis) or tax equity/project finance data rooms
- Understanding of CAISO, ERCOT, PJM, NYISO market structures and BESS revenue stacking strategies
- Experience in product launch or market entry for a new BESS solution, including pricing strategy, channel strategy, and reference project development
- Existing professional network at US developers, IPPs, utilities, EPC contractors, or Korean battery OEM US teams
- Knowledge of Hanwha Group structure, Qcells solar + storage product lines, or related Korean chaebol business context
- Location: New Jersey office (Parsippany or Bedminster area) — Full-time on-site required
- Travel: 20–25% domestic travel for customer visits, project sites, industry conferences (RE+, Energy Storage Summit, Solar Power International), and Korea HQ visits (1–2x per year)
- Schedule: Standard US business hours with periodic early morning or late evening availability for Korea HQ coordination calls
- Reports to: Sr. Director, BESS & Energy System Solution Development
- Works closely with: Sales & BD, EPC, SCM/Procurement, Project Finance, Legal, and Korea HQ Product/R&D teams
- Own product strategy for a differentiated platform
- Work at the center of Hanwha Group's $6B+ US energy investment, with direct influence over product direction and market positioning
- Ideal environment for Korean-English bilingual professionals — direct Korea HQ access, Korean-language work culture within a US commercial organization
- High-visibility role with a clear path to Sr. Manager or Director as the product business scales
- Competitive compensation, comprehensive benefits, and career development within a FORTUNE Global 500 company
In accordance with applicable pay transparency laws, the anticipated annual base salary for this position is:
- Zone 1 (Bay Area, NYC): $164,400 – $184,900
- Zone 2 (CA, NJ, NY): $150,700 – $169,500
- Zone 3 (All others): $137,000 – $154,100
The applicable salary range is based on the employee’s primary work location. Individual compensation will be determined based on qualifications, relevant experience, education, skills, internal equity, and other business-related factors.
To comply with the Rehabilitation Act of 1973 the essential physical, mental and environmental requirements for this job are listed below. These are requirements normally expected to perform regular job duties. Incumbent must be able to successfully perform all of the functions of the job with or without reasonable accommodation.
Mobility
Standing
20% of time
Sitting
70% of time
Walking
10% of time
Strength
Pulling
up to 10 Pounds
Pushing
up to 10 Pounds
Carrying
up to 10 Pounds
Lifting
up to 10 Pounds
Dexterity(F = Frequently, O = Occasionally, N = Never)
Typing
F
Handling
F
Reaching
F
Agility(F = Frequently, O = Occasionally, N = Never)
Turning
F
Twisting
F
Bending
O
Crouching
O
Balancing
N
Climbing
N
Crawling
N
Kneeling
N
The salary range is required by the California Pay Transparency Act and may differ depending on the location of those candidates hired nationwide. Actual compensation is influenced by a wide array of factors including but not limited to, skill set, education, licenses and certifications, essential job duties and requirements, and the necessary experience relative to the job’s minimum qualifications.
- This target salary range is for CA positions only and should not be interpreted as an offer of compensation.
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