Behavioral Science Manager, New Platforms and Acquisitions

Conagra Brands; Chicago (IL); On-site; USD 109,000 - 159,000; Full time

Benefits offered by this job

Health insurance

Bonus opportunity

Career development

Job summary

Conagra Brands seeks a senior consumer insights leader to influence growth through rigorous analysis of consumer behavior. You will synthesize POS data, syndicated research, and social listening to pinpoint opportunities across categories and channels, guiding product development and go-to-market strategies.

With 5+ years in CPG insights, you will translate analytics into actionable business recommendations, communicate complex concepts to senior leadership, and collaborate across Brand,

Qualifications

• Bachelor’s degree required.
• 5+ years of experience producing high-quality insights and analytics within the consumer packaged goods (CPG) industry or a related field.
• Experience translating insights and analytics into business recommendations that influence decisions and outcomes.
• Experience communicating complex concepts and insights in clear, practical terms to audiences at all organizational levels, including senior leadership.
• Experience working within a matrixed organization across Brand, Marketing, Commercial, and other cross-functional teams.
• Experience with Circana, Nielsen, or similar analytics platforms.
• Experience managing relationships with external partners to deliver aligned and impactful results.
• Curiosity and passion for understanding consumer behavior and applying evidence-based approaches to business challenges.

Responsibilities

• Establish yourself as a key strategic partner and consumer behavior thought leader to influence decision-making.
• Synthesize insights from POS data, syndicated research, social listening, and other sources to identify growth opportunities.
• Assess priority opportunities to define innovation criteria (attributes, flavors, prep methods, claims, price points).
• Develop insights to support new brand creation, positioning, and packaging design across categories and channels.
• Understand consumer behavior across emerging channels to inform go-to-market plans and channel strategies.
• Present insights and growth opportunities to senior leaders to secure alignment on priorities and investments.
• Support sales materials and strategic planning as a consumer insights expert and business partner.
• Partner across functions to pilot AI-enabled approaches that speed insights generation.

Skills

Consumer insights

Analytics

Cross-functional collaboration

Stakeholder management

Circana

Education

Bachelor's degree

Tools

Circana

Nielsen

Job description

Reporting to our Senior Director of Behavioral Science, New Platforms and Acquisitions, you will play an important role in influencing the future of Conagra with rigorous, forward-looking insights that drive growth. You will lead consumer insights work to uncover opportunities for Conagra to grow through incremental categories, channels, audiences, and occasions, partnering with a small, agile cross-functional team to accelerate innovation from concept to market. You will serve as a strategic thought partner, translating consumer behavior insights into actionable recommendations that guide business decisions, innovation strategies, and growth investments.

A Taste of Your Responsibilities

• Establish yourself as a key strategic partner and consumer behavior thought leader, earning a seat at the table to influence decision-making for the New Platforms & Acquisitions team.
• Synthesize insights from point-of-sale data, syndicated behavioral research, social listening, and other sources to identify opportunities for growth in adjacent categories and emerging spaces.
• Deeply assess prioritized opportunity areas to define innovation criteria, including eating attributes, flavors, preparation methods, claims, and price points that inform product development briefs.
• Develop insights that support new brand creation, positioning, and package design by leveraging learnings from adjacent categories, foodservice, and at-home consumption behaviors.
• Build a strong understanding of consumer behavior across emerging and incremental channels, including Club, Value, Specialty, and E-commerce, to inform channel strategies and go-to-market plans.
• Present insights, recommendations, and growth opportunities to senior leaders to secure alignment on priorities, investments, and project direction.
• Support sales materials, annual operating plans, and strategic business planning efforts as a consumer insights expert and business partner.
• Partner across functions to pilot technology and AI-enabled approaches that improve the breadth, depth, and speed of insights generation.

Ingredients Required for Your Success

• Bachelor’s degree required.
• 5+ years of experience producing high-quality insights and analytics within the consumer packaged goods (CPG) industry or a related field.
• Experience translating insights and analytics into business recommendations that influence decisions and outcomes.
• Experience communicating complex concepts and insights in clear, practical terms to audiences at all organizational levels, including senior leadership.
• Experience working within a matrixed organization across Brand, Marketing, Commercial, and other cross-functional teams.
• Experience with Circana, Nielsen, or similar analytics platforms.
• Experience managing relationships with external partners to deliver aligned and impactful results.
• Curiosity and passion for understanding consumer behavior and applying evidence-based approaches to business challenges.

Number of Days in Office: 3 - 4 #LI-Hybrid #LI-MSL #LI-PM1

Compensation Pay Range:$109,000-$159,000 The annual salary listed above is the expected offering for this position. An employee’s actual annual salary will be based on but not limited to: location, relevant experience/level and skillset, while balancing internal Conagra employees’ equity. Conagra Brands will comply with applicable law regarding minimum salaries for exempt employees.

Our Benefits

• Health: Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement
• Wealth: Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan
• Growth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement
• Balance: Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities

Our Company

At Conagra Brands, we have a rich heritage of making great food. We aspire to have the most impactful, energized and inclusive culture in food. As a member of our 18,000+ person team across 40+ locations, you are empowered to reach your potential, make an impact and own your career. We're in the business of building champions - within our people and our iconic brands like Birds Eye, Slim Jim and Reddi-Wip.

Foodies Welcome. Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law. Reasonable accommodation may be made upon request.

At Conagra Brands, we have a rich heritage of making great food. We aspire to have the most impactful, energized and inclusive culture in food. As a member of our 18,000+ person team across 40+ locations, you are empowered to reach your potential, make an impact and own your career. We're in the business of building champions - within our people and our iconic brands like Birds Eye, Slim Jim and Reddi-Wip.

Foodies Welcome. Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law. Reasonable accommodation may be made upon request.