Beer Den Master

Lowes Foods, LLC; Wendell (NC); On-site; USD 24,000 - 38,000; Full time

Job summary

Lowes Foods, LLC is seeking a Beer Den Host at our Wendell, NC location to build guest relationships and deliver a brand-aligned beer experience. You will engage guests, educate on beer attributes, and support in-store events and tastings.

You will manage beer inventory, coordinate with distributors and breweries, train hosts, and ensure proper merchandising, pricing, and compliance with ALE laws while maintaining a welcoming Beer Den environment.

Qualifications

• Working understanding of beer.

Responsibilities

• Order and maintain inventory of Beer Den supplies.
• Order and maintain inventory of draught beer.
• Build and maintain relationships with distributor/wholesaler partners and brewery sales staff.
• Schedule events like tap takeovers and conduct tastings.
• Assist with inventory and adhere to inventory practices as directed.
• Train Beer Den Hosts and other store Hosts on operating procedures.
• Perform routine maintenance on Beer Den equipment (line/faucet cleaning, minor repairs).
• Drive packaged beer and growler sales, manage displays and pricing.
• Prepare weekly communication piece for Beer Den guests (What’s Tappening) due Wednesday 5PM.
• Attend education and branding events organized by Category Manager of Beer and Wine.
• Educate guests on product attributes and give guidance based on needs/preferences.
• Ensure marketing materials and signage are displayed, maintained and used correctly.
• Maintain sanitation and appearance of the Beer Den; wash and prepare growlers.
• Follow state laws governing sampling, sale and purchasing of beer.
• Fill growlers on guest request according to standards.
• Announce specials and sale information on PA system.
• Perform other duties as assigned by management.

Skills

Beer knowledge

Sales oriented

Effective communication

Guest service

Teamwork

Reading and following directions

Interpersonal skills

Reading comprehension

Ability to lift 30lbs

Must be 21+

Punctuality

Job description

Overview

To grow community through building guest loyalty and maximizing profits by providing personal guest interactions that build genuine relationships with guests and result in a brand-aligned experience.

Responsibilities

• 1. Order and maintain appropriate inventory of Beer Den supplies.
• 2. Order and maintain appropriate inventory of draught beer.
• 3. Build and maintain professional relationships with distributor/wholesaler partners as well as direct sales associates from breweries.
• 4. Regularly schedule events such as tap takeovers. Conduct tastings as needed in the Beer Den as well as for in-store demos or promotions
• 5. Assist with inventory and adhere to proper inventory practices as outlined by Manager of Financial Perpetual Inventory.
• 6. Train all Beer Den Hosts and other Hosts throughout the store (as appropriate) on operating procedures of the Beer Den.
• 7. Perform routine maintenance on Beer Den equipment as needed (line cleaning, faucet cleaning, minor repairs, etc.).
• 8. Drive packaged beer sales as well as growler sales. This includes managing displays and working with distributors/wholesalers to ensure proper inventories both on the shelf and in the back room. Ensure proper pricing and product selection.
• 9. Complete a weekly communication piece (currently, “What’s Tappening” due every Wednesday at 5PM) for Beer Den guests.
• 10. Attend various education and branding events scheduled by Category Manager of Beer and Wine.
• 11. Educate guests on product attributes and information and provide guidance for specific needs/preferences
• 12. Ensure marketing and brand materials and tools are properly displayed, maintained and utilized including, signage, prices, flyers, etc.
• 13. Maintain the sanitation and appearance of the Beer Den. Wash and prepare growlers according to established practices.
• 14. Follow all state laws governing the sampling, sale and purchasing of beer.
• 15. Fill growlers upon request by the guest according to established filling, sealing and labeling standards.
• 16. Announce specials and sale information on the PA system.
• 17. Perform all other duties as assigned by management.

Qualifications

• 1. Working understanding of beer.
• 2. Is familiar with ALE laws governing sell, and purchasing of wine products.
• 3. Sales minded with effective communication, guest service and selling skills.
• 4. Friendly, outgoing personality.
• 5. Self-motivated, trustworthy and able to adhere to all guidelines.
• 6. Ability to work well with others.
• 7. Ability to read and understand information and direction.
• 8. Ability to effectively communicate with Store Manager, DSD Receiver and vendors.
• 9. Ability to bend, kneel and stand for extended periods of time.
• 10. Ability to lift 30lbs. consistently and 60lbs. occasionally.
• 11. Must be at least 21 years old.
• #LI-AB2