Bakery Product Marketing Lead - Category Growth

Europastry USA

Florham Park (NJ)

On-site

USD 90,000 - 120,000

Full time

2 days ago

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Job summary

Europastry USA is seeking a Product Category Manager to lead our bakery category portfolio from marketing. You will drive category strategies, manage lifecycle, and collaborate with cross-functional teams to maximize profitability and market share.

The role emphasizes market analysis, launches, pricing, promotions, and performance tracking. The candidate should have 3–5 years of product/category management experience in a manufacturing setting and a marketing or business degree, with a strong

Qualifications

Bachelor’s degree in Marketing, Business Administration, or a related Bakery field.
3-5 years in product/category management, preferably in manufacturing.
Analytical skills to interpret data and turn insights into actions.
Strong project management and multitasking abilities.
Excellent communication and collaboration across teams and partners.
Bakery mindset with business orientation.
Experience in B2B/B2C manufacturing is a plus.
Familiarity with bakery products and a fast-paced environment.

Responsibilities

Develop and execute category strategies to meet goals and drive market share for Bread, Brioche, Knots, Pastries and Donuts.
Lead lifecycle management, launches, updates, and discontinuations with RD, Supply Chain and Logistics.
Collaborate with marketing to create campaigns, materials, and digital content.
Develop pricing and promotions to optimize sales and margins.
Monitor KPIs and report performance to senior management.