Backlist Strategy & Campaigns Lead

Simon & Schuster; New York (NY); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k)

Life insurance

Disability benefits

Tuition assistance

Paid time off

Broad Based Ownership program

Job summary

Scribner, an imprint of Simon & Schuster, seeks a Backlist Manager to unlock the full potential of its deep catalog. You will develop long-range strategies across print, digital, audio, and direct-to-consumer channels, identifying opportunities and shaping campaigns that elevate timeless and contemporary works.

Collaborating with Editorial, Sales, Marketing, and Rights teams, you will lead cross-functional initiatives, analyze sales data, and craft innovative programs that connect readers with a

Qualifications

• Five or more years in book publishing, bookselling, marketing, brand strategy, media, or related field.
• Deep appreciation for literary fiction and narrative nonfiction; understanding Scribner’s identity.
• Ability to translate ideas into practical, commercially viable programs.
• Strong analytical skills using sales reports, market research, consumer insights, and performance data.
• Excellent editorial, writing, communication, and presentation skills.
• Strong visual judgment; understanding how packaging and positioning influence reader discovery.
• Exceptional project-management skills with multiple priorities and deadlines.
• Collaborative mindset to align across departments.
• Curiosity about changing reader behavior, digital discovery, and new retail opportunities.

Responsibilities

• Develop and manage a year-round backlist strategy across print, digital, audio, retail, academic, and direct-to-consumer channels.
• Identify opportunities using sales history, market trends, inventory, pricing, formats, metadata, and competition.
• Establish annual priorities for authors, titles, franchises, and thematic programs.
• Build a pipeline of initiatives with clear revenue goals and metrics; monitor results for future campaigns.
• Partner with Editorial, Sales, Marketing, Publicity, and other teams to bring ideas to market.

Skills

Publishing experience

Marketing strategy

Data analysis

Editorial and writing

Communication & presentation

Project management

Collaboration across teams

Creative thinking

Reader engagement

Job description

Scribner, an imprint of Simon & Schuster, seeks a Backlist Manager to unlock the full potential of its deep catalog. You will develop long-range strategies across print, digital, audio, and direct-to-consumer channels, identifying opportunities and shaping campaigns that elevate timeless and contemporary works.

Collaborating with Editorial, Sales, Marketing, and Rights teams, you will lead cross-functional initiatives, analyze sales data, and craft innovative programs that connect readers with a