B2C Senior Marketing Manager Netherlands- Belgium – Remote-First

European Payments Initiative (EPI); United States; Remote; USD 101,000 - 134,000; Full time

Benefits offered by this job

Remote-first culture

Work from another EU country up to 3 +

Competitive compensation with bonus

Multicultural European company

€5,000 training budget per year

Job summary

European Payments Initiative (EPI) is seeking a Senior Marketing Manager for the Netherlands and Benelux to drive B2C and B2B2C adoption of Wero. You will coordinate campaigns, forge partnerships with banks, PSPs, and merchants, and align stakeholders across a fast-moving ecosystem.

You will thrive in a remote-first environment, collaborating with colleagues across Europe while meeting quarterly in-person for alignment.

Qualifications

• 8+ years in B2C/B2B2C marketing or related roles.
• Proven ability to develop and execute marketing strategies and partnerships.
• Strong knowledge of the Dutch payments ecosystem.
• Experience fintech/payments or digital platforms.
• Excellent presentation and storytelling; ability to influence senior stakeholders.
• Fluent in English and Dutch; French a plus.

Responsibilities

• Lead B2C and B2B2C marketing and partner activation across the Netherlands and Benelux.
• Develop and execute partner marketing programmes with banks, PSPs, merchants and ecosystem partners.
• Build relationships across the payments ecosystem and advise stakeholders.
• Coordinate marketing campaigns and activations targeted at B2C audiences.
• Brief and coordinate creative, media and agencies for high-quality execution.
• Monitor market trends and stakeholder sentiment; inform strategy.
• Track campaign performance and optimize using data-driven insights.
• Present plans to decision makers and mobilise stakeholders around initiatives.

Skills

Marketing strategy

Stakeholder management

Cross-functional collaboration

Data-driven decisions

Presentation skills

English & Dutch

Education

Bachelor's or Master's in Marketing

Tools

Marketing automation

CRM platforms

Analytics tools

Microsoft 365

Content management

Data visualization

Job description

Be part of a movement to change the way Europe pays

In today’s digital Europe, payments still feel too complicated. Random delays, confusing rules, extra apps and accounts make it harder than it should be to pay and get paid.

The European Payments Initiative is changing that with Wero, a proudly European digital wallet to make payments easier, clearer and more secure. Online, in store, at home and across borders, with your money and data protected under European laws and regulations.

Wero is live in Belgium, France and Germany and launching very soon in Luxembourg and the Netherlands. Backed by 16 major banks and the two largest European acquirers, we’re building a brand new, proudly European payment system. Why not join us?

What's in it for you. Tired of marketing roles where you're just another stakeholder in a long approval process? At EPI, you'll be at the centre of one of Europe's most significant payment transformations.

As our B2C and B2B2C Senior Marketing Manager for the Netherlands and Benelux, you'll shape how banks, payment service providers, merchants and strategic partners embrace and promote Wero. Your work will directly influence adoption, awareness and engagement across key market stakeholders, helping build the future of European payments.

At EPI, we embrace a remote-first culture, enabling our teams to work remotely from the country they are based in, with in-person meetings at least once a quarter to foster collaboration and connection.

About the team. You'll join the EPI Marketing team, collaborating closely with colleagues across Europe and working with experts in brand, communications, partnerships, product marketing and market rollout.

You will act as a central point of coordination between internal teams and external stakeholders, ensuring that marketing initiatives, communication plans and market activation programs are aligned with business objectives and rollout milestones.

What you'll work with

While we're less interested in specific marketing technologies than in your ability to drive market adoption and stakeholder engagement, experience with the following is highly valuable:

• B2C and B2B2C marketing and partner marketing programmes
• Marketing automation and CRM platforms
• Performance and campaign analytics tools
• Media and creative agency management
• Market research and customer insights platforms
• Microsoft 365
• Digital marketing and content management tools
• Data visualisation and reporting platforms

Your impact

• Lead and orchestrate B2C and B2B2C marketing and communication activities across the Netherlands and Benelux, ensuring consistency of messaging and execution across all stakeholders.
• Develop and execute partner marketing programmes with banks, payment service providers, merchants and ecosystem partners to accelerate awareness, adoption and usage of Wero.
• Build strong relationships across the payments ecosystem and act as a trusted marketing advisor to key stakeholders, aligning interests and facilitating joint initiatives.
• Coordinate and manage marketing campaigns, partner activations, content development and communication initiatives targeted at B2C audiences.
• Brief and coordinate creative, media and agency partners to ensure high-quality execution and measurable business impact.
• Develop deep market knowledge and continuously monitor stakeholder sentiment, competitive activity and market trends to inform strategic decision making.
• Track campaign performance, analyse market and customer data, generate actionable insights and continuously optimise marketing activities through a data-driven approach.
• Present plans, influence decision makers and mobilise stakeholders around shared initiatives that support the growth of Wero across the region.

To succeed, you should meet at least 70% of these requirements

• 8+ years of experience in B2C and B2B2C marketing, partner marketing, communications or related commercial marketing roles.
• Strong experience developing and executing marketing strategies, campaigns, partnerships and communication programmes.
• Strong understanding of the Dutch payments ecosystem, including banks, payment service providers, merchants and industry stakeholders. Experience in Belgium and wider Benelux markets is highly desirable.
• Experience in fintech, payments, banking or digital platform businesses.
• Proven success working within complex stakeholder environments and aligning multiple partners around shared objectives.
• Excellent presentation, communication and storytelling skills with the ability to influence senior stakeholders.
• Strong analytical mindset with experience using data and insights to optimise marketing decisions and business outcomes.
• Ability to balance strategic thinking with hands‑on execution in a fast-moving environment.
• Experience collaborating across international and cross-functional teams.
• Bachelor's or Master's degree in Marketing, Business, Communications or a related field.
• Fluent in English and Dutch (CEFR C1 or C2). French is a plus.
• Thrive in a remote-first, multicultural environment.

Turn back if …

• You're looking for a highly structured environment where every process already exists.
• You prefer focusing solely on marketing execution without building relationships across a broad ecosystem.
• You are uncomfortable working in complex stakeholder environments with multiple priorities and partners.

What we can offer

• Remote-first culture with quarterly and annual all-staff in-person meetups to keep teams connected and collaborative
• Possibility to work from another EU country for up to 3 months per year
• Competitive compensation package, featuring salary, performance-based bonus, and a thoughtfully designed, high-quality benefits program
• The opportunity to be part of a multicultural European company
• Learning & development budget: €5,000 training budget per year

Our commitment to equal employment opportunitiesEPI offers the same job opportunities to all, without distinction of gender, ethnicity, religion, sexual orientation, social status, disability or age. EPI promotes the development of an inclusive work environment that mirrors the diversity of the clients our product is serving.

Originally posted on Himalayas