B2C Segment Leader

ESET Latinoamérica; United States; Hybrid; USD 2,800 - 4,200; Full time

Benefits offered by this job

Flex Fridays

Connectivity Allowance

Private Health Insurance

Gym Discounts

Birthday Day Off

And many more benefits

Job summary

ESET Latinoamérica is seeking a seasoned Channel Partnerships Lead to drive strategic initiatives defined by Channel and Segment teams, enhancing partner performance and revenue growth. You will deploy global programs across markets, ensuring goals are met in a B2C context and rolling out new enablement materials.

Based in Buenos Aires with a hybrid 2x3 work model, the role emphasizes market feedback, program development, and close collaboration with partners, local offices, and resellers to

Qualifications

• 10 years of experience in high touch sales in the IT software industry.
• 3 years of experience in cybersecurity industry.
• Strong understanding of B2C cybersecurity and channel dynamics.

Responsibilities

• Deploy complex sales initiatives and campaigns to markets, with focus on B2C.
• Develop and implement plans to ensure successful execution of global initiatives.
• Track KPIs and remove obstacles to initiative success.
• Roll out Global Partner Program templates to markets and gain buy-in.
• Educate colleagues, partners and offices about program goals and enablement materials.
• Gather market intelligence for the global channel team.
• Collaborate across markets to recruit, develop and manage reseller partnerships.

Skills

Channel partnerships

Business development

Sales enablement

Strategic planning

Stakeholder management

Education

Master's degree in business/marketing or related field

Job description

Summary

This person will be in charge of implementing Channel Partnership change initiatives (sales programs, campaigns, and activities) defined by the Channel and Segment teams to improve channel performance and drive revenue growth.

Participate on creation of new initiatives, deployment and monitor fullfilment of the initiative goals. They as well collect feedback from market and contributes to the further initiatives & Global Partner Program development.

Job Description

FUNCTIONAL RESPONSIBILITIES AND DUTIES

Work independently on deployment of complex initiatives as sales programs, campaigns etc. to the markets. Specially in B2C segment. Develop and implement comprehensive plans to ensure the successful execution of assigned global initiatives and fulfillment of program goals. Ensure the progress of assigned initiatives and remove obstacles to their success. Keep updated records, track initiative KPIs and monitor status. Roll out (lead preparation of project plan, business fit to the local conditions and business case and introduction by the local team in the markets) of Global Partner Program template to the markets. Educate colleagues, partners and offices about assigned programs it’s goals and get buy in for implementation. Gain market understanding and feedback on initiatives and enablement materials from exclusive partners, local offices, channel partners and customers. Gather market intelligence for global channel team. Perform conceptual, systemic, creative and methodical activities. Carry out other work according to the instructions of a managing employee in accordance with the activity of the department and the company.

Education

Master's degree in business, marketing, or a related field.

Experience

10 years of experience in high touch sales or a similar role within the IT software industry. and 3 years of experience in cybersecurity industry.

Knowledge

Strong understanding of B2C Cybersecurity segment and channel development such as Retail, Etail, OEM and others consumer reseller channel dynamics. Understanding of the reseller channel dynamics and experience working with resellers on a global scale. Ability to analyze market trends and develop effective sales enablement materials/arguments. Exceptional communication and presentation skills, with the ability to effectively convey complex concepts to diverse audiences. Strong understanding of the reseller channel dynamics and experience working with resellers on a global scale. Demonstrated track record of successfully recruiting, developing, and managing reseller partnerships that resulted in revenue growth.

Language

English B2/C1

Work Location

Vicente López, Buenos Aires

Work Model

Hybrid (2x3) – Two days per week in the office.

What do we offer?

• Flex Fridays – Finish your workday earlier and kick off your weekend with more time for yourself.
• Connectivity Allowance – A monthly allowance to help cover internet and utility expenses.
• Private Health Insurance – We care about your well-being by providing comprehensive private medical coverage.
• Gym Discounts – Enjoy preferential rates to stay active and maintain a healthy lifestyle.
• Birthday Day Off – Take the day to celebrate however you like.
• And many more benefits!

At ESET, diversity, equity, and inclusion (DEI) are integral to our corporate culture. We believe in creating a respectful environment, where everyone feels valued and respected, welcoming applications from individuals of all backgrounds, including race, gender, age, religion, disability, and sexual orientation.