B2C Digital Commerce Experience Specialist

Canon USA; Melville (NY); Hybrid; USD 66,000 - 82,000; Full time

Benefits offered by this job

Employee referral bonus

Employee discounts

Dress for Your Day attire program (cas

Volunteer opportunities

Canon merchandise

Job summary

Canon U.S.A. Inc. in Melville, NY is seeking a B2C Digital Commerce Experience Specialist to drive growth and optimize the Canon Online Store. You will lead digital experience initiatives, coordinate cross-functional projects, and translate customer insights into a personalized online journey.

This full-time hybrid role requires collaboration with Marketing, IT, Analytics and agency partners, plus hands-on testing, personalization, and analytics to improve engagement, satisfaction and conversion.

Qualifications

• Bachelor's degree or equivalent experience.
• 2–5 years in digital marketing, eCommerce or website optimization.
• Experience coordinating cross-functional projects across marketing, IT, and business stakeholders.
• Strong organizational and project management skills.
• Analytical mindset with data-driven recommendations.

Responsibilities

• Drive continuous optimization of the Canon Online Store through UX enhancements and on-site search improvements.
• Develop personalization strategies and run A/B or multivariate testing to boost engagement and conversion.
• Analyze website analytics and customer behavior to identify opportunities for improvement.
• Monitor Voice of Customer feedback and partner with teams to implement customer-focused changes.
• Collaborate with Marketing, IT, Analytics, Merchandising and agencies to prioritize and measure enhancements.

Skills

Digital marketing

eCommerce

Customer experience

Analytics

Education

Bachelor's degree in Marketing, Business, Communications, Digital Media

Tools

Adobe Target

Google Analytics

ContentSquare

CMS/eCommerce platforms

Job description

Canon U.S.A. Inc., headquartered in Melville, NY seeks a B2C Digital Commerce Experience Specialist (Specialist, Marketing). The B2C Digital Commerce Experience Specialist is responsible for driving the growth and continuous optimization of the Canon Online Store digital customer experience. This role will lead and support key digital experience initiatives, coordinate cross‑functional projects, and leverage analytics and customer insights to deliver an engaging, personalized online experience that improves customer satisfaction, engagement, and conversion.

Working closely with Marketing, IT, Sales, Analytics, and external agency partners, this individual will help execute strategic initiatives focused on website optimization/testing, personalization, customer feedback analysis and digital analytics.

This position is full time and offers a hybrid work schedule requiring you to be in the office Monday, Tuesday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.

Your Impact

Digital Experience Optimization

• Drive continuous optimization of the Canon Online Store website by supporting UX enhancements, on‑site search improvements, and promotional content updates that improve the customer journey
• Develop and coordinate personalization strategies and A/B or multivariate testing to optimize customer engagement, conversion, and overall site performance
• Analyze website analytics and customer behavior to identify opportunities for improving the online experience and achieving business objectives
• Monitor and evaluate Voice of Customer feedback, partnering with cross‑functional teams to investigate issues and implement customer‑focused improvements
• Collaborate with Marketing, IT, Analytics, Merchandising, and agency partners to prioritize, implement, and measure digital experience enhancements

Analytics & Monitoring

• Support ongoing analysis of website performance using digital analytics tools
• Monitor KPIs including conversion rate, engagement, search performance, customer journeys, and user behavior
• Develop insights and recommendations that improve customer experience and business outcomes
• Partner with analytics teams to measure the impact of website enhancements and testing

About You: The Skills & Expertise You Bring

Required

• Bachelor's degree in a relevant field or equivalent experience required, plus 3 to 5 years of related experience
• Bachelor’s degree in Marketing, Business, Communications, Digital Media, or a related field
• 2–5 years of experience in digital marketing, eCommerce, customer experience, or website optimization
• Experience coordinating cross‑functional projects across marketing, IT, and business stakeholders
• Strong organizational and project management skills
• Excellent written and verbal communication skills
• Analytical mindset with the ability to interpret data and translate insights into recommendations

Preferred

• Experience with website personalization platforms or A/B testing tools (Adobe Target)
• Experience with digital analytics platforms such as Google Analytics & Content Square
• Experience working with eCommerce platforms and content management systems
• Knowledge of SEO and on‑site search optimization
• Understanding of customer journey mapping and UX best practices
• Experience managing agency relationships and external vendors

Success In This Role Will Be Measured By

• Increased customer engagement and website conversion
• Continuous improvement of customer satisfaction metrics
• Effective execution of website optimization and personalization initiatives
• Delivery of actionable customer insights through Voice of Customer analysis
• Successful coordination of cross‑functional digital experience projects

CORE COMPETENCIES

• Customer-first mindset
• Digital marketing and eCommerce knowledge
• Strong analytical thinking
• Project coordination
• Cross‑functional collaboration
• Problem solving
• Initiative and adaptability
• Attention to detail
• Continuous improvement mindset

We are providing the anticipated salary range for this role: $66,300 - $81,550 annually

Company Overview

About our Company - Kyosei philosophy of social and environmental responsibility. To learn more about Canon, visit us at www.usa.canon.com and connect with us on LinkedIn at https://www.linkedin.com/company/canonusa .

Who We Are

Where Talent Fosters Innovation.

What We Offer

You’ll be joining a leader in digital imaging and innovation with an immense opportunity to make an impact and create your own rewarding career. We demonstrate commitment to our employees by offering a full range of rewards, including competitive compensation and benefits.

And Even More Perks!

• Employee referral bonus
• Employee discounts
• Dress for Your Day attire program (casual is welcome, based on your job function)
• Volunteer opportunities to give back to our local community
• Swag! A Canon welcome kit and official merch you can’t get anywhere else

Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at https://www.usa.canon.com/about-us/life-at-canon/benefits-and-compensation

We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor.

You must be legally authorized to work in the United States. The Company will not pursue or support visa sponsorship. All applicants must reside in the United States at the time of hire.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

If you are not reviewing this job posting on our Careers’ site https://www.usa.canon.com/about-us/life-at-canon , we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at https://www.usa.canon.com/about-us/life-at-canon .

Workstyle Description

Hybrid - This position is full time and offers a hybrid work schedule requiring you to be in the office three days a week and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.