B2B Digital Commerce Specialist
Canon USA & Affiliates
A complete application in a minute
Tailored resume and cover letter, ready to send.
Benefits offered by this job
Job summary
Canon U.S.A., Inc. in Melville, NY is seeking a B2B Digital Commerce Specialist to grow and optimize Canon's B2B eCommerce.
The role collaborates with Marketing, IT, Product Management, Sales, UX, Analytics, and external agencies to drive demand generation, conversions, and revenue, with a hybrid schedule in-office three days a week and remote option for the rest. Requirements include a Bachelor’s degree in Marketing (or related) with 3–5 years in digital/B2B marketing, eCommerce, or customer
Qualifications
- 3–5 years of related experience in digital marketing, B2B marketing, eCommerce, or customer experience.
- Experience coordinating cross-functional projects involving marketing, IT, and business stakeholders.
- Strong analytical, organizational, and project management skills.
- Excellent written, verbal, and presentation communication skills.
- Experience with B2B eCommerce platforms, digital merchandising, and website optimization.
- Familiarity with Google Analytics and paid media platforms.
- Experience supporting website releases, QA testing, and software implementation projects.
- Experience managing agency relationships and external vendors.
Responsibilities
- Serve as a key business stakeholder for the B2B eCommerce platform, supporting product merchandising, customer journey optimization, and continuous enhancements that improve the online buying and leasing experience.
- Partner with internal and external IT teams to plan, prioritize, test, and implement website enhancements, fast follows, major releases, and new functionality, ensuring high-quality execution and an exceptional customer experience.
- Collaborate with UX, Product, and Marketing teams to ideate and prioritize on-site experience improvements, optimize navigation and merchandising, and support new product launches.
- Monitor website analytics, customer behavior, and customer feedback to identify opportunities for optimization, measure performance, and recommend enhancements that improve conversion and customer satisfaction.
Skills
Education
Tools
Job description
Canon U.S.A. Inc., headquartered in Melville, NY seeks a B2B Digital Commerce Specialist (Specialist, Marketing). The B2B Digital Commerce Specialist is responsible for supporting the growth, optimization, and ongoing success of Canon's B2B eCommerce business. This role partners closely with Marketing, IT, Product Management, Sales, UX, Analytics, and external agencies to enhance the digital customer experience, execute demand generation strategies, and drive continuous improvements that increase customer engagement, conversion, and revenue.
This position is full time and offers a hybrid work schedule requiring you to be in the office Monday, Tuesday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.
- Serve as a key business stakeholder for the B2B eCommerce platform, supporting product merchandising, customer journey optimization, and continuous enhancements that improve the online buying and leasing experience
- Partner with internal and external IT teams to plan, prioritize, test, and implement website enhancements, fast follows, major releases, and new functionality, ensuring high-quality execution and an exceptional customer experience
- Collaborate with UX, Product, and Marketing teams to ideate and prioritize on-site experience improvements, optimize navigation and merchandising, and support new product launches
- Monitor website analytics, customer behavior, and customer feedback to identify opportunities for optimization, measure performance, and recommend enhancements that improve conversion and customer satisfaction
- Develop, execute, and optimize integrated B2B marketing campaigns across Paid Search, Paid Social, Email, and Direct Mail to drive customer acquisition and business growth
- Analyze performance across all marketing channels and develop actionable insights that improve campaign effectiveness, return on investment, and overall business performance
- Partner with Sales, Product Marketing, and agency partners to align marketing strategies, support product launches, and identify new opportunities to grow the B2B eCommerce business
- Bachelor's degree in a relevant field or equivalent experience required, plus 3 to 5 years of related experience
- Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field
- 3–5 years of experience in digital marketing, B2B marketing, eCommerce, or customer experience
- Experience coordinating cross-functional projects involving marketing, IT, and business stakeholders
- Strong analytical, organizational, and project management skills
- Excellent written, verbal, and presentation communication skills
- Experience with B2B eCommerce platforms, digital merchandising, and website optimization
- Familiarity with UX best practices, digital analytics platforms (Google Analytics), and paid media platforms
- Experience supporting website releases, QA testing, and software implementation projects
- Experience managing agency relationships and external vendors
Success in this role will be measured by:
- Growth of the B2B eCommerce business and digital demand generation
- Continuous improvement of the online customer experience and website conversion
- Successful delivery of website enhancements, releases, and merchandising initiatives
- Increased marketing performance and return on investment across digital channels
- Effective cross-functional collaboration and execution of strategic business initiatives
- Customer-centric mindset
- Digital marketing and B2B eCommerce expertise
- Strategic and analytical thinking
- Project management
- Cross-functional collaboration
- Problem solving
- Initiative and adaptability
- Continuous improvement mindset
We are providing the anticipated salary range for this role: $66,300 - $81,550 annually
About our Company -Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $28.5 billion in global revenue, its parent company, Canon Inc., as of 2024 has ranked in the top-10 for U.S. patents granted for 41 consecutive years†. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To learn more about Canon, visit us at www.usa.canon.com and connect with us on LinkedIn at https://www.linkedin.com/company/canonusa .
Where Talent Fosters Innovation.
Do you want your next professional experience to be filled with purpose and opportunity, world-class team members, and impactful work? Driven by our mission of exceeding customer expectations with our technologies and enriching the lives of our local communities and staff, we are a phenomenal team working collaboratively toward common goals. Our employees have a strong work ethic, creativity, and a cooperative spirit. We believe in integrity, respect, empowerment, and making a difference in the communities we serve. There is a strong sense of pride in what we do individually and together as a team. Join us and discover what it means to work for a global digital imaging leader with an unparalleled reputation for quality and innovation.
You’ll be joining a leader in digital imaging and innovation with an immense opportunity to make an impact and create your own rewarding career. We demonstrate commitment to our employees by offering a full range of rewards, including competitive compensation and benefits.
-Employee referral bonus
-Employee discounts
-“Dress for Your Day” attire program (casual is welcome, based on your job function)
-Volunteer opportunities to give back to our local community
-Swag! A Canon welcome kit and official merch you can’t get anywhere else
†Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names, and other marks, are trademarks of their respective owners.
Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at https://www.usa.canon.com/about-us/life-at-canon/benefits-and-compensation
We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor.
You must be legally authorized to work in the United States. The Company will not pursue or support visa sponsorship. All applicants must reside in the United States at the time of hire.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
If you are not reviewing this job posting on our Careers’ sitehttps://www.usa.canon.com/about-us/life-at-canon ( https://www.usa.canon.com/about-us/life-at-canon) , we cannot guarantee the validity of this posting. For a list of our current postings, please visit us athttps://www.usa.canon.com/about-us/life-at-canon ( https://www.usa.canon.com/about-us/life-at-canon) .
#CUSA
Hybrid - This position is full time and offers a hybrid work schedule requiring you to be in the office three days a week and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.
#PM19 #LI-AV1 #LI-HYBRID
US-NY-Melville
Canon U.S.A., Inc.
34975
Marketing
Full-Time
Hybrid
Canon is proud to be an equal opportunity/affirmative action employer. Minority/Female/Individuals with Disabilities/Veteran. We value the diversity of our workforce and knowledge of our people. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identification, national origin, disability, genetic information or protected veteran status, or any other characteristic protected by law.
Canon is committed to providing reasonable accommodations to qualified individuals with disabilities. If you require a reasonable accommodation in order to complete an employment application, or during the application process, please e‑mail us at accommodationrequest@cusa.canon.com.
'/%3e%3cpath%20d='M101.744%2012.4726L102.894%2016.1947L99.0021%2013.2201L101.744%2012.4726ZM105.3%208.40937H100.488L99.0026%203.59473L97.5116%208.41047L92.7%208.40385L96.5965%2011.3834L95.1055%2016.1942L99.0021%2013.2196L101.408%2011.3834L105.3%208.40992V8.40937Z'%20fill='white'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_5593_1381'%20x1='90'%20y1='9.44471'%20x2='99'%20y2='9.44471'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%2300AD70'/%3e%3cstop%20offset='0.998594'%20stop-color='%2300B67A'/%3e%3cstop%20offset='1'%20stop-color='%23DCDCE6'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e){kind=small}
