B2B Sponsorship Sales Executive

Alaska Support Industry Alliance; United States; Hybrid; USD 43,000 - 51,000; Full time

Benefits offered by this job

34 days holiday

Flexible hours

Remote or hybrid UK

WFH kit

Office snacks

Job summary

The Alliance in London is seeking an ambitious B2B Sales Executive to join our Sponsorship Sales team. You will identify new business, nurture relationships, and close deals across digital products and live events.

This role offers a base salary of £32k–£38k with OTE £60k+, flexible hours, remote/hybrid options in the UK, and a benefits package including holiday, healthcare, and WFH setup.

Qualifications

• Experience in B2B sales, events, media, or delegate sales is preferred.
• Ability to meet ambitious targets and KPIs and independently drive opportunities.
• Strong prospecting, relationship-building, and closing skills are essential.

Responsibilities

• New Business Development: identify and approach prospective clients to generate opportunities.
• Prospecting & Outreach: build a strong pipeline via outbound calls, emails, and research.
• Building Relationships: understand client needs and identify commercial opportunities.
• Sales & Negotiation: present solutions, handle objections, negotiate, and close deals.
• Revenue Generation: work toward ambitious targets and KPIs, owning results.
• Pipeline Management: maintain accurate sales records and manage opportunities.

Skills

B2B sales

Prospecting

Relationship building

Negotiation

Pipeline management

Account development

Communication

Hunter mentality

Job description

We're looking for an ambitious, commercially driven B2B Sales Executive to join our Sponsorship Sales team at The Alliance. Ideally, you'll have experience in B2B sales, events, media, or delegate sales, and be comfortable working towards ambitious targets and KPIs. You'll already understand the importance of prospecting, building relationships, and closing deals, and now you're ready to develop those skills further in a new commercial environment. At The Alliance, we connect leading B2B brands with senior decision-makers through our professional communities, exclusive events, and tailored sponsorship solutions. You'll have the opportunity to work with established brands, develop your commercial expertise, and learn how to sell higher-value solutions. We're looking for someone who wants more than just their next sales job. Someone who is motivated to improve, ready to take ownership of their results, and determined to build a successful long-term career in sales.

Sponsorship products

• Sponsored Digital Products: (i.e webinars, reports and lead generation campaigns)
  Scalable, low-commitment programs that connect vendors with our communities through awareness and lead generation. They are best suited to reaching entry to mid level buyers at the top of the funnel, with measurable ROI for sponsors through content that matters to their audience.
• Face-to-Face Events: Full summit sponsorship, including an expo table, and/or becoming part of the event itself. These give sponsors direct, in-person access to our community, from meeting attendees at their stand to being part of the event experience, with the chance to build relationships and create pipeline.

What You Will Be Doing

• New Business Development: Proactively identify and approach prospective clients to generate new business opportunities.
• Prospecting & Outreach: Build a strong pipeline through outbound calls, emails, research, and consistent follow-up.
• Building Relationships: Develop relationships with prospective clients, understand their needs, and identify commercial opportunities.
• Sales & Negotiation: Present relevant solutions, handle objections, negotiate effectively, and close deals.
• Revenue Generation: Work towards ambitious sales targets and KPIs, taking ownership of your performance and results.
• Pipeline Management: Maintain accurate sales records, track opportunities, and manage your pipeline effectively.
• Account Development: Identify opportunities to grow existing client relationships and generate repeat business.
• Continuous Improvement: Learn from experienced colleagues, act on feedback, and continuously develop your sales skills.
• Sales Experience: Ideally, experience in B2B sales, delegate sales, events, media, or another target-driven commercial environment.
• A Proven Sales Mindset: You're comfortable working towards demanding targets and KPIs and motivated by achieving results.
• Confidence & Communication: You can build rapport, engage prospects, and communicate commercial value effectively.
• A Hunter Mentality: You enjoy prospecting, opening doors, generating opportunities, and winning new business.
• Resilience & Determination: You can handle rejection, stay focused under pressure, and maintain momentum.
• Commercial Ambition: You want to develop your sales ability, take on greater responsibility, and increase your earning potential as you progress.
• A Desire to Learn: You're receptive to coaching, willing to challenge yourself, and committed to continuous improvement.

Above all, we want people who are hungry to succeed, take pride in their results, and are serious about taking their sales career to the next level. If you have the drive to deliver results and the ambition to become an exceptional salesperson, we'd love to hear from you.

Salary: Base Salary range £32K - £38K (Based on previous experience) - OTE £60K+, Time off & flexibility

• 34 days' paid holiday including UK Bank holidays and a day off on your birthday
• Flexible working hours: our core hours are 10am-4:30pm, with the flexibility to structure your working day between 8am and 8pm around when you work best
• Work from where works for you: choose to work remotely within the UK or hybrid from our London office. Our office is always open to the wider team whenever you fancy coming in
• WFH Kit: a comprehensive tech setup, plus a dedicated WFH equipment budget
• A well-stocked office: snacks, drinks and fresh fruit available in our London office

Health & wellbeing

• Private Medical and Dental Insurance with Bupa
• Life Insurance: cover worth 4x your annual salary
• On-demand therapy & coaching: company sponsored access to therapy and career coaching through Spill
• Wellness perks: discounts on gym memberships, fitness and wellness classes
• Cycle to Work & Workplace Nursery schemes
• Perks at Work: access to a wide range of corporate discounts
• Monthly flexible benefits allowance through ThanksBen (£50/month in year one, £100/month in year two and £165/month from year three), giving you extra flexibility to spend on the benefits that matter most to you

Learning & development

• A growing personal L&D budget (starting at £500 per year and increasing with tenure to £3,000 per year)
• Dedicated L&D or volunteering time: one paid day every quarter to invest in your development or support a cause you care about.
• Unlimited access to our internal Academy: including courses, learning resources and professional certifications

Community and Inclusion We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute. We acknowledge that our work here is never done - and we promise to continue striving for inclusivity every day.