B2B SaaS Marketing Lead: Campaigns, Events & Content

Takt; Reston (VA); Hybrid; USD 125,000 - 150,000; Full time

Benefits offered by this job

Paid time off

Medical, dental, and vision

401(k) with company match

Job summary

Takt, a warehouse intelligence software company, seeks a Marketing Manager to shape market presence and drive pipeline among supply chain leaders. You'll own integrated campaigns, events, social, content, and brand, collaborating with Sales, Product, and founders.

We work from our Reston office Monday–Thursday and from home on Fridays, with 15–20% travel. The role emphasizes ownership, measurable outcomes, and hands-on execution in a fast‑growing SaaS environment.

Qualifications

• 4–7 years in B2B marketing, ideally SaaS/tech.
• Strong writing skills and ability to create engaging content.
• Hands-on experience planning and running events and trade shows.
• Experience with marketing tech and analytics, plus data-driven decision making.

Responsibilities

• Plan, launch, and run integrated campaigns (email, paid, social, content) targeting warehouse and logistics leaders.
• Manage paid search and SEO with tools and partners, optimizing what works.
• Partner with Sales to align campaigns with target accounts and pipeline goals.
• Own campaign execution in marketing platforms, including segmentation, nurture, landing pages, and reporting.
• Track performance from first touch to pipeline and report spend and outcomes.

Job description

Takt, a warehouse intelligence software company, seeks a Marketing Manager to shape market presence and drive pipeline among supply chain leaders. You'll own integrated campaigns, events, social, content, and brand, collaborating with Sales, Product, and founders.

We work from our Reston office Monday–Thursday and from home on Fridays, with 15–20% travel. The role emphasizes ownership, measurable outcomes, and hands-on execution in a fast‑growing SaaS environment.