B2B SaaS Content Marketing Specialist (U.S. Remote Opportunity)

Unison; United States; Remote; USD 50,000 - 90,000; Full time

Job summary

Join a forward-thinking company as a Content Marketing Specialist, where you will transform complex federal business challenges into engaging content. This role allows you to craft compelling narratives that resonate with government agencies and contractors, enhancing their understanding of how our solutions simplify their work. Collaborate with diverse teams to develop impactful marketing strategies, create visually engaging content, and optimize for SEO. If you have a passion for storytelling and a knack for digital marketing, this is your chance to make a significant impact in a dynamic environment.

Qualifications

• 2+ years of B2B software content marketing experience.
• Exceptional writing and editing skills with a strong portfolio.
• Ability to translate technical topics into audience-friendly content.

Responsibilities

• Execute a tailored content marketing strategy for federal business.
• Create engaging written and visual content across multiple formats.
• Manage Unison's LinkedIn presence and paid advertising campaigns.

Skills

Content Creation

SEO

Digital Marketing

Writing and Editing

Audience Segmentation

Tools

Adobe Creative Suite

Webflow

Pardot

Google Analytics

Fullstory

Job description

Overview

About Unison:

Unison’s products power the business of government to work smoother and smarter, making critical federal processes and acquisitions simpler and more effective. Trusted by over 200,000 federal employees and government contractors, our AI-infused software and deep domain expertise help contract shops, cost engineers, 1102s, program managers, and budgeting professionals cut through friction, keep compliance airtight, and sharpen decisions. Our federal focus brings efficiency, transparency, and clarity to complex data, regulations, and workflows, empowering agencies and executives to spend more minutes on mission and achieve strategic objectives. Unison is how federal business gets done.

Role Overview:

As a Content Marketing Specialist, you will be a core voice of the brand, responsible for transforming complex federal business challenges into engaging, accessible content that drives awareness, engagement, and demand. You’ll craft and manage multi-format content that reinforces Unison’s brand identity, helping government agencies, contractors, and decision-makers better understand how our products simplify their work and give them more time to spend on achieving their missions.

Responsibilities

• Help execute a content marketing strategy tailored to the federal business (government contractors and federal agencies) space, supporting lead generation, thought leadership, and brand awareness expansion.
• Create compelling written and visual content, including blog posts, whitepapers, case studies, infographics, decks, videos, and email campaigns.
• Develop content for and manage Unison’s LinkedIn presence, including organic and paid.
• Assist in planning and executing paid advertising campaigns to target decision-makers and key personas.
• Build and maintain polished, visually engaging PowerPoint presentations to support marketing initiatives, product pitches, and executive storytelling.
• Translate technical concepts into clear, benefits-focused messaging for federal agencies and government contractors.
• Collaborate cross-functionally with product, sales, and subject matter experts to ensure content is accurate, engaging, and aligned with audiences.
• Maintain and evolve Unison’s brand voice across digital channels.
• Optimize content for SEO and track and improve rankings.
• Leverage analytics tools (Google Analytics, Fullstory) to track improve website engagement and user journeys.
• Support campaign launches and product rollouts with targeted content packages and messaging frameworks.
• Manage a repository of all design assets and native files.

Qualifications

• 2+ years of experience in B2B software content marketing.
• Exceptional writing, editing, and content creation skills with a portfolio of published work.
• Proficiency in Adobe Creative Suite
• Strong understanding of SEO, digital marketing best practices, and audience segmentation.
• Ability to translate complex, technical topics into digestible, audience-friendly content.
• Experience with Webflow and Pardot
• Experience using generative AI

Unison provides equal employment opportunities to all employees and applicants for employment without regard to race, color, national origin, sex, gender identity, sexual orientation, religion, disability status, age, genetics, veteran status, or any other characteristic protected by federal, state, or local laws.