B2B Program Marketing Lead — Omni-Channel Growth

CPA.com; Northville (MI); On-site; USD 95,000 - 140,000; Full time

Job summary

CPA.com is seeking a Program Lead Marketing Manager to drive B2B omni-channel marketing for CPA.com tax products and technology partners in Northville, MI. You’ll partner with the Senior Program Marketing Manager to plan and execute integrated campaigns across inbound and outbound channels, shaping strategy and delivery to build awareness, engagement and demand.

The ideal candidate has 5–7+ years in B2B marketing, strong program management and cross‑functional collaboration within SaaS or

Qualifications

• 5-7+ years related marketing experience, including hands-on management of integrated programs or campaigns.
• Experience in professional services, accounting profession or technology sectors preferred.
• Strong program management and cross-functional collaboration skills.

Responsibilities

• Shape omni-channel marketing plans aligned to CPA.com and technology partner goals.
• Define KPIs and build multi-channel plans for category awareness, engagement, demand generation and post-sale enablement.
• Partner with content and PR teams on thought leadership topics and formats (webinars, whitepapers, blogs, slides).
• Analyze campaign performance and optimize to improve engagement and ROI.

Skills

Program management

B2B marketing

Omni-channel marketing

Partnership management

Data-driven marketing

Campaign planning

Salesforce

Pardot

PowerPoint

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

Pardot

HubSpot

Job description

CPA.com is seeking a Program Lead Marketing Manager to drive B2B omni-channel marketing for CPA.com tax products and technology partners in Northville, MI. You’ll partner with the Senior Program Marketing Manager to plan and execute integrated campaigns across inbound and outbound channels, shaping strategy and delivery to build awareness, engagement and demand.

The ideal candidate has 5–7+ years in B2B marketing, strong program management and cross‑functional collaboration within SaaS or