B2B Product Marketing Manager — GTM & Messaging

Versique Executive, Professional & Interim Recruiting; Saint Paul (MN); Hybrid; USD 100,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

PTO

401k match

Maternity/paternity leave

Adoption benefits

Short-term/long-term disability

Continued education reimbursement

Job summary

Versique Executive, Professional & Interim Recruiting seeks a Product Marketing Manager in Saint Paul, Minnesota. The role involves driving go-to-market strategy and commercialization for B2B hardware and software solutions, ensuring clear messaging and customer engagement.

The ideal candidate has extensive experience in product marketing within B2B, capable of developing strategic marketing plans and supporting sales teams effectively. This hybrid position offers an inclusive work environment with comprehensive benefits.

Qualifications

• 7+ years of experience in product marketing or go-to-market roles within a B2B environment.
• Proven experience developing positioning, messaging, and executing successful product launches.
• Strong ability to translate complex concepts into clear, customer-centric narratives.

Responsibilities

• Lead go-to-market efforts for new products and enhancements.
• Partner cross-functionally to translate complex offerings into clear messaging.
• Develop positioning, value propositions, and messaging frameworks.

Skills

Product marketing strategy

Cross-functional collaboration

Messaging development

Sales enablement

Data-driven marketing

Education

Bachelor's degree in Marketing, Business, or related field

MBA

Job description

Versique Executive, Professional & Interim Recruiting seeks a Product Marketing Manager in Saint Paul, Minnesota. The role involves driving go-to-market strategy and commercialization for B2B hardware and software solutions, ensuring clear messaging and customer engagement.

The ideal candidate has extensive experience in product marketing within B2B, capable of developing strategic marketing plans and supporting sales teams effectively. This hybrid position offers an inclusive work environment with comprehensive benefits.