B2B Marketing Strategist: Growth, Content & Analytics

Valid8 Financial, Inc.

Frisco (TX)

On-site

USD 60,000 - 90,000

Full time

14 days+

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Job summary

Solais Lighting in Frisco, TX is seeking a Marketing Strategist to grow our digital marketing efforts across LinkedIn, email, and web. You’ll shape campaigns for product launches, news, customer stories, and industry topics.

You’ll translate technical lighting products into clear marketing messages, collaborate with the VP of Marketing, sales, operations, and engineering, and help build repeatable processes that scale the team.

Qualifications

3–5 years of marketing experience, preferably in B2B.
Experience with social media, email marketing, website content, SEO, and reporting.
Ability to translate technical product information into clear marketing.

Responsibilities

Manage and grow Solais’ digital presence across LinkedIn, email, and web.
Plan and support marketing campaigns for product launches, company news, customer stories, and industry topics.
Write and edit LinkedIn posts, email campaigns, website copy, blog-style content, case studies, and landing page content.
Build and optimize monthly email campaigns.
Support SEO through keyword research, metadata, and website improvements.
Track performance across website, email, and social media.
Recommend A/B tests and campaign improvements based on results.
Help organize marketing assets, workflows, and reporting.
Create and document repeatable processes that make the marketing department more efficient and scalable.
Collaborate with sales, product management, engineering, and leadership on marketing initiatives.
Assist with other marketing, showroom, tradeshow, office, and customer-facing needs as they come up.