B2B Marketing Manager - Content & Campaigns

Adept Global; Boston (MA); On-site; USD 70,000 - 110,000; Full time

Job summary

Adept Global in Boston is seeking a hands-on Marketing Manager with 2–10 years of B2B marketing experience. You will own content creation, digital campaigns, and event marketing while collaborating with sales and leadership to drive pipeline.

In this role you will plan and execute high-impact programs, maintain brand consistency across channels, and optimize campaigns for measurable ROI. A multi-hat marketer with strong writing and project management skills will thrive here.

Qualifications

• 2–3 years of B2B marketing experience.
• Strong writing and editing skills with demonstrated content creation experience.
• Solid understanding of digital marketing fundamentals, metrics, and tools.
• Experience supporting or coordinating events, trade shows, or field marketing programs.
• Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
• Excellent communication, organization, and collaboration skills.

Responsibilities

• Content Creation & Storytelling: Develop, write, and edit content including blogs, case studies, web/landing pages, email copy, sales collateral, infographics, and social content.
• Support long-form content projects such as white papers, presentations, newsletters, and campaign assets.
• Ensure all content aligns with brand voice, messaging, and strategic priorities.
• Digital Marketing Execution: Manage website updates, social channels, and email campaigns.
• Support SEO initiatives through content optimization and keyword research.
• Manage digital campaigns across organic, paid, and partner channels with clear tracking and reporting.
• Assist in marketing automation workflows and nurture programs (HubSpot, Pardot).
• Communications & Brand Support: Draft internal/external communications including announcements, press releases, and executive messaging.
• Maintain strong brand consistency across channels, creative, and campaigns.
• Campaign Management: Plan and execute integrated campaigns across digital, content, events, and sales motions.
• Coordinate cross-functionally with product, sales, customer success, and leadership.
• Track performance metrics and provide insights to improve campaign efficiency and ROI.
• Event & Field Marketing: Plan, promote, and execute industry events, trade shows, and conferences.
• Coordinate pre-event, on-site, and post-event activities including booth logistics, collateral, lead capture, and follow-up.
• Partner with sales and leadership to support field marketing efforts such as regional events, webinars, and partner activations.
• Manage event budgets, timelines, vendor relationships, and deliverables.
• Track event performance, lead impact, and contribution to pipeline.

Skills

Content creation

Digital marketing

Campaign management

Event coordination

Project management

Communication

Tools

HubSpot

Pardot

GA4

Looker

Job description

Adept Global in Boston is seeking a hands-on Marketing Manager with 2–10 years of B2B marketing experience. You will own content creation, digital campaigns, and event marketing while collaborating with sales and leadership to drive pipeline.

In this role you will plan and execute high-impact programs, maintain brand consistency across channels, and optimize campaigns for measurable ROI. A multi-hat marketer with strong writing and project management skills will thrive here.