B2B Marketing Manager

BARBRI; Dallas (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

BARBRI seeks an experienced Marketing Manager for their B2B Professional Education division. This role demands expertise in digital and B2B marketing strategies to develop impactful campaigns aimed at law firms and educational institutions. With responsibilities including demand generation and collaboration with sales, the ideal candidate will possess a proactive leadership style and a strong project management background. Join a mission-driven team focused on transforming education through effective marketing.

Benefits

Health, dental, vision, and life insurance

Generous paid time off

On-site fitness facility

Access to educational resources and courses

Flexible work arrangements

Opportunities for career growth

Employee assistance program

Qualifications

• Seven years in the B2B marketing space preferred.
• Ten years overall professional experience.
• Five years experience in digital demand lead generation.

Responsibilities

• Collaborate and execute B2B marketing strategy with a focus on digital tools.
• Develop demand generation campaigns to drive awareness and interest.
• Lead monthly sales and marketing meetings for alignment.

Skills

Digital marketing

B2B marketing

Collaborative leadership

Project management

Content marketing

Demand generation

Brand strategy

Creative problem solving

Salesforce

Marketo

Education

Bachelor's degree in Marketing or related field

Job description

As the marketing manager for BARBRI, Business to Business Marketing (B2B) for Professional Education (PE) you will work closely with our PE Marketing and Sales organizations, and other key groups across the company to develop a holistic B2B marketing strategy for BARBRI’s PE business.

You will employ marketing initiatives and branding efforts to achieve short-and long-term B2B goals. The ideal candidate has the right blend of digital marketing and B2B marketing expertise to be able to develop impactful marketing plans that drive awareness/preference, build brand differentiation, and drive engagement with law firms, law schools, corporations (Small/medium businesses (SMBs), government agencies and service providers.

This leader will develop digital and content marketing programs that drive sales leads and revenue. As a strong collaborator who builds positive relationships with others across all levels - below, peer, and above - and have experience in all facets of B2B marketing: growth and demand generation, content and brand, digital product marketing, events, and customer marketing.

More specifically, you will:

• Collaborate on and execute our Business-to-Business marketing strategy, with heavy emphasis on digital demand generation and content marketing
• Develop nurture campaigns and demand generation efforts to drive awareness and interest for B2B products
• Own the execution of our B2B marketing strategy, with a heavy emphasis on digital tools and programs
• Strategize with Sales leadership on marketing needs
• Develop the B2B customer journey within the BARBRI PE ecosystem
• Work collaboratively with cross-functional partners on marketing and design requests
• Support industry partnerships and events, and the Sales team's collateral and presentation needs
• Execute the brand cohesion of B2B programs and digital experiences

• Developing new and adaptive communication to known potential clients and existing clients
• Maintaining a communications plan to inform and educate potential and existing clients on product offerings.
• Lead monthly sales and marketing meetings to ensure alignment

What are we looking for?

We believe the success in this role will demonstrate itself through the following attributes and skills:

• Proactive leader, with a strong sense of self-direction
• Ability to lead multiple and challenging work priorities, demands, and changes
• Ability to engage key internal partners to achieve objectives
• Strong collaborator and ability to influence
• Strategic and creative problem solver, inquisitive, and willing to evaluate/change current processes as needed
• Strong project management skills
• Strong working knowledge of Marketo and Salesforce for demand gen and lead routing and collection.

To fulfill this role successfully, you should demonstrate the following minimum qualifications:

• Seven (7) years in the B2B marketing space preferrable working for law firms or in thecorporate space.
• Ten (10) years overall professional experience
• Five (5) years experience driving digital demand lead generation through the digital marketing and the digital customer experience
• Five (5) years of brand strategy and brand marketing
• Background in legal education or law firm marketing or like industry would be a plus

Thrive Beyond the Basics: Our Perks Package

We believe your dedication deserves more than just a paycheck. That's why we offer a comprehensive perks package designed to support your well-being and fuel your passions. Here's a taste of what awaits you:

• Competitive Benefits: Health, dental, vision, and life insurance plans to keep you and your loved ones covered. Plus, a healthy contribution to your 401(k) retirement savings.
• Work-Life Harmony: We prioritize a healthy balance. Enjoy generous paid time off, including vacation, sick leave, volunteerand other "personal" days, to recharge and explore your interests.
• Wellness Programs: Stay healthy and happy with an on-site fitness facility in our HQ, discounts on gym memberships, and wellness initiatives to support your physical and mental well-being.
• Continuous Learning Opportunities: As an education company, we believe in the power of learning. Access our extensive library of educational resources, courses, and workshops to enhance your skills and knowledge in both professional and personal development areas.
• Flexible Work Arrangements: We understand the importance of work-life balance. Enjoy flexible work hours and remote work options, allowing you to manage your schedule and responsibilities effectively.
• Opportunities for Growth and Advancement: We're committed to helping you reach your full potential. Benefit from opportunities for career growth and advancement through mentorship programs, volunteer opportunities,performance evaluations, and ongoing feedback/coaching sessions.
• Employee Assistance Program: Life can be unpredictable, and we're here to support you through challenging times. Access our employee assistance program for confidential counseling, legal assistance, and other support services.
• And More!

At Barbri, we believe that investing in our employees leads to mutual success. Join us and be part of a passionate team dedicated to transforming education through innovative technology.

Barbri is an equal opportunity employer workplace. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

We are dedicated to creating an inclusive environment where all employees feel valued, respected, and empowered to contribute their unique perspectives and talents.

Qualified applicants will receive consideration for employment without regard to their race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Join us in our mission to empower individuals through education and technology. We welcome candidates from all backgrounds to apply and help us build an inclusive workforce.