B2B Marketing Lead: Enterprise Growth & AI Strategy

Jobgether; Oregon; Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Significant autonomy

Opportunity to build team

Executive exposure

Job summary

Jobgether on behalf of a partner company seeks a Marketing Lead / Head of B2B Marketing based in the United States. You will define and lead the B2B marketing strategy for an innovative performance advertising business at the intersection of creativity, technology, and AI, shaping market positioning and category leadership.

You will own go-to-market strategy, demand generation, product marketing, and performance measurement, collaborating with Sales, Partnerships and technology teams.

Qualifications

• 8+ years of B2B marketing experience with ownership of marketing strategy and demonstrable commercial results.
• Experience with advertising platforms, AdTech, DSPs, and marketing technology.
• Deep understanding of paid social and enterprise advertiser buying decisions.
• Proven success developing brand positioning, product marketing, go-to-market strategies, and demand-generation programs.
• Ability to translate complex technology and commercial models into clear customer value propositions.
• Excellent writing, storytelling, and executive communication skills.
• Confidence working with senior Sales and executive leaders, challenging assumptions and influencing decisions.
• Builder's mindset with prioritization, testing, and ROI-focused execution.

Responsibilities

• Define brand positioning, messaging, and competitive differentiation for enterprise advertising.
• Own enterprise go-to-market strategy, budget, and performance metrics; drive integrated campaigns.
• Develop programs for healthcare, financial services, and other regulated industries.
• Partner with leadership to shape product positioning, launches, and commercial models.
• Create customer stories, executive presentations, and sales materials for CMOs and growth leaders.
• Increase brand visibility through industry events, PR, and partnerships.
• Establish operating cadence, measurement framework, and scalable processes; manage agencies.

Skills

B2B marketing strategy

Demand generation

Executive communication

Paid social advertising

Go-to-market planning

Tools

AdTech

DSPs

Marketing platforms

Job description

Jobgether on behalf of a partner company seeks a Marketing Lead / Head of B2B Marketing based in the United States. You will define and lead the B2B marketing strategy for an innovative performance advertising business at the intersection of creativity, technology, and AI, shaping market positioning and category leadership.

You will own go-to-market strategy, demand generation, product marketing, and performance measurement, collaborating with Sales, Partnerships and technology teams.