B2B Marketing Coordinator - Remote Campaigns

Automatic Data Processing, Inc.; Apex (NC); Remote; USD 60,000 - 75,000; Full time

Job summary

TechSkills is the B2B workforce training division of MyComputerCareer, focused on helping organizations and technology professionals build the skills needed to succeed in a rapidly changing digital landscape. The Marketing Coordinator plays a key role in building demand, strengthening the TechSkills brand, and supporting pipeline growth across our B2B training business.

Working closely with the Director of Marketing and Sales, this role helps execute integrated marketing campaigns across email,

Qualifications

• 2–5 years of experience in B2B marketing, demand generation, digital marketing, or a related role.
• Experience developing and executing multi-channel marketing campaigns.
• Experience with email marketing, lead nurturing, marketing automation, and CRM platforms.
• Demonstrated ability to create professional marketing and sales collateral.

Responsibilities

• Support the development and execution of integrated B2B marketing campaigns designed to generate qualified leads, increase engagement, and support revenue growth.
• Build and execute multi-touch email and messaging sequences, including modified Agoge-style outreach and nurture campaigns.
• Coordinate campaign activities across email, digital, social media, webinars, events, and sales outreach.
• Partner closely with Sales to align campaign strategy, messaging, lead follow-up, and pipeline objectives.
• Support lead nurturing and marketing automation workflows that move prospects from initial engagement to sales conversations.
• Coordinate the development, promotion, execution, and follow-up of TechSkills webinars and virtual events.
• Support trade shows, conferences, sponsorships, and other demand-generation events.
• Develop pre-event and post-event campaigns designed to maximize attendance, engagement, lead capture, and follow-up.
• Partner with internal subject matter experts to develop relevant webinar and event content.
• Develop and maintain marketing and sales collateral, including one-pagers, brochures, presentations, case studies, email content, and campaign materials.
• Translate TechSkills products, services, and technical training solutions into clear and compelling customer-facing messaging.

Skills

B2B Marketing

Demand Generation

Campaign Execution

Content Development

Sales Partnership

Analytics

Initiative

Tools

Microsoft Dynamics

Mailjet

Zoom

Job description

TechSkills is the B2B workforce training division of MyComputerCareer, focused on helping organizations and technology professionals build the skills needed to succeed in a rapidly changing digital landscape. The Marketing Coordinator plays a key role in building demand, strengthening the TechSkills brand, and supporting pipeline growth across our B2B training business.

Working closely with the Director of Marketing and Sales, this role helps execute integrated marketing campaigns across email,