B2B Events Marketing Manager

Dow Jones & Company, Inc.; New York (NY); On-site; USD 110,000 - 135,000; Full time

Benefits offered by this job

Healthcare Plans

Paid Time Off

Retirement Plans

Insurance Plans

Wellness Resources

Education Benefits

Family Care Benefits

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Job summary

Dow Jones is seeking an experienced events professional to own the AMER B2B third-party events calendar, collaborating with sales and proposition teams to craft an event strategy aligned with marketing goals. The role involves end-to-end event planning, contract negotiation, on-site management, and post-event analysis.

You will work on a hybrid schedule, with on-site presence in Midtown Manhattan 3 days a week, reporting to the VP of B2B Product Marketing.

Qualifications

• 7 years of events experience in a B2B environment.
• Bachelor's degree in Marketing, Communications, Business or related field; MBA a plus.
• Ability to work effectively in a matrixed company model.
• Strong collaboration and influencing skills.
• Experience managing heavy and conflicting event schedules.
• Excellent project management skills with multitasking and stakeholder management.

Responsibilities

• Collaborate to develop an AMER event strategy for the Risk business.
• Manage end-to-end ideation, planning, and execution of assigned events, including contracts and on-site setup.
• Coordinate event content with speakers and sessions to align with themes and products.
• Analyze event performance to inform data-driven decisions for future plans.
• Assist in AMER events budget maintenance and procurement/finance processes.
• Create post-event reports to track and optimize performance.
• Partner with Sales to maximize on-site engagement and post-event pipeline.

Skills

Event planning

Budget management

Contract negotiation

Project management

Stakeholder management

Content coordination

Education

Bachelor's degree in Marketing/Communications/Business

MBA (plus)

Job description

About the Team:

As part of the Risk and Enterprise organization, the Marketing team is responsible for driving business growth in partnership with the product and sales teams of our core businesses and products: Risk & Compliance, Global Risk Insights, Storyful, Factiva and Dow Jones Newswires. The team runs a client centric strategy, working in lockstep with key stakeholders to drive awareness, build our reputation and deepen relationships with clients.

About the Role:

In this role, you’ll be responsible for the planning and execution of the B2B AMER third-party events calendar, taking full responsibility for each stage of the process. You’ll work closely with the sales and proposition teams to create and deliver an event strategy that supports and complements wider marketing ambitions.

You will work on a hybrid schedule, on-site in our midtown Manhattan office 3 days each week, reporting to the VP of B2B Product Marketing.

You Will:

• Collaborate with our team and stakeholders to develop an AMER event strategy for our Risk business.
• Manage, from start to finish, the ideation, planning, and execution of assigned events, including contract negotiation, storage and shipment of booths, promotional items, printed materials and overall on-site experience.
• Coordinate event related content, working with the broader marketing team and speakers to align session content with key themes and products.
• Analyze event performance to inform data-driven decisions and creation of future events plans.
• Assist in the maintenance of the AMER events budget, and related processes involving procurement and finance
• Creation of post-event reports to actively track and optimize the performance of each event.
• Partner with the Sales team pre-, during-, and post-event to maximize on-site engagement, and drive post-event pipeline and opportunities.

You Have:

• 7 years of events experience, ideally within the B2B space
• Bachelor's degree in Marketing, Communications, Business, or a related field preferred; MBA a plus, or equivalent experience
• Ability to work effectively in a matrixed company model
• Strong collaboration and influencing skills
• Experience managing heavy and conflicting event schedules
• Excellent project management skills with a proven ability to multitask, prioritize, manage stakeholders at all levels across the business and adhere to tight deadlines in a fast-paced environment

Our Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status.

EEO/AA/M/F/Disabled/Vets.

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at [e-mail]. Please put "Reasonable Accommodation" in the subject line. This inbox will not be monitored for application status updates.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at [e-mail]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

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Business Area: Dow Jones - Marketing

Job Category: Marketing & Product Management

Union Status:

Non-Union role

Base Pay Range: $110,000.00 - $135,000.00

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest newsgathering operations globally.

It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance and Dow Jones Newswires. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).