B2B Digital Platform Manager

Carhartt, Inc.; Dearborn (MI); Remote; USD 90,000 - 120,000; Full time

Job summary

A leading company is seeking a B2B Digital Platform Manager to optimize its digital sales ecosystem. This role involves strategic leadership in enhancing B2B sales platforms, collaborating with IT and Sales Leadership, and driving measurable improvements in sales performance. Candidates should have a strong background in project management and digital platform optimization, along with excellent communication and leadership skills.

Qualifications

• 5+ years of marketing, communications, project management, or related experience.
• 5+ years of managing and optimizing digital platforms required.

Responsibilities

• Lead implementation and improvement of digital sales platforms including B2B and Salesforce.
• Collaborate with Sales Leadership and IT to scope platform needs and oversee rollouts.

Skills

Project Management

Data Analysis

Leadership

Education

Bachelor’s Degree in management, business or a related field

Tools

Salesforce

Sharepoint

Smartsheets

Microsoft Office

Job description

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Reports to: Sr. Manager, Sales Operations

Job Classification: Remote

FLSA: Exempt

Job Band: Professional

Job Summary:

The B2B Digital Platform Manager plays a strategic leadership role in optimizing and evolving Carhartt’s digital sales ecosystem. This individual will own Carhartt Sales digital platform roadmap strategy, finding ways to improve service and reduce costs through automation initiatives to enhance the B2B sales experience for both internal teams and external customers. As the primary decision-maker for platform enhancements, the B2B Digital Platform Manager will partner with IT to ensure seamless system functionality, identify AI-driven efficiencies, and define data retention, management policies and procedures. Collaborating closely with Sales Leadership, IT Solution Delivery, and the D2C Center of Excellence, this individual will proactively identify opportunities for digital innovation, align platform capabilities with business objectives, and drive measurable improvements in sales performance and operational effectiveness.

We Are All Leaders at Carhartt

In our words and by our actions, we strive to emulate the hardworking example set forth by our founder, Hamilton Carhartt. We Lead Business by creating value, delivering on results, and making changes along the way. We Lead Self by being inclusive, recognizing that our differences make us stronger as we strive to build a better world, together, for all hardworking people. We Lead Others by communicating and clearly defining the path as we walk bravely into the future. Working at Carhartt, we are all given a seat at the table and the honor of continuing the legacy.

Representative Responsibilities

Lead the implementation, and continuous improvement of digital sales platforms including B2B, Sales Hub, and Salesforce or other CRM, ensuring they meet the evolving needs of the organization

Participate in vendor evaluation processes as needed, ensuring all functionalities and features align seamlessly with business objectives

Identify the data and creative content needed within our digital platforms to support automated, digital driven processes. Work alongside IT ensuring optimal functionality and seamless compatibility

Scope AI-driven efficiencies and automation initiatives to enhance the B2B sales experience in collaboration with IT Solution Delivery, the data science team and other cross functional stakeholders

Collaborate closely with Sales Leadership, IT Solution Delivery, and the D2C Center of Excellence to scope platform needs, gather requirements, and oversee technical rollouts

Actively engage in the Go-To-Market process to support sales representatives in the sell-in cycle and ensure successful execution of seasonal product lines and assortments

Develop and implement user adoption strategies to maximize the effective use of digital sales platforms

Provide comprehensive training and ongoing support to internal teams and external customers, ensuring high user engagement and satisfaction

Continuously monitor platform performance and identify opportunities for increased automation and operational efficiencies

Develop, track, and report on key performance indicators (KPIs) for digital platforms adoption, ensuring that the platforms contribute to measurable improvements in sales and operational effectiveness

Promote a culture of data integrity and security within the digital sales ecosystem by ensuring defined policies and procedures are followed

Align platform capabilities with evolving business needs and market trends to drive measurable improvements in sales performance and operational effectiveness

Required Education:

Bachelor’s Degree in management, business or a related field.

Required Skills & Experience:

5+ years of marketing, communications, project management, or related experience

5+ years of managing and optimizing digital platforms required, such as CRM (Salesforce preferred), Content Management (Sharepoint), Project Management (Smartsheets preferred)

Excellent project management skills with attention to detail, prioritizing tasks, and meeting deadlines in a dynamic environment

Proficient in Microsoft Office- including MS Project, Excel, Word

Proactive approach to identifying and resolving issues, with a focus on continuous improvement

Focus on enhancing the experience for both internal sales teams and external clients

Experience working with various departments to align teams and initiatives toward shared goals

Ability to convey complex information in a clear, concise, and engaging manner

Ability to analyze data, generate insights, and make data-driven decisions

Flexibility to adapt to changing business needs and technologies

Strong leadership skills to motivate and guide teams toward achieving objectives

Physical Requirements and Working Conditions

Typical office environment; office setting. Extended periods of time sitting, standing, typing on a computer is required.

Willing to work some weekends if necessary.

National travel required (up to 30%).

Carhartt offers a competitive salary and benefits. For more details, please refer to the benefits section on our website at Carhartt Benefits .

Carhartt is committed to equal opportunity for all. Carhartt associates are hired, promoted, and rewarded on basis of skill, performance, and dedication and not influenced in any manner by race, color, religion, sex, age, national origin, veteran status, disability or any other basis prohibited by applicable laws.

Please Note: 1. All associates are required to understand and act in accordance with the Carhartt Core Values. 2. Carhartt reserves the right to change, modify, suspend, interpret or cancel in whole or in any part, the job duties outlined above at any time and without advance notice to the employee.

Nearest Major Market: Dearborn
Nearest Secondary Market: Detroit