B2B Digital Marketing Manager — Inbound Growth & HubSpot

Sorren, Inc.; Meridian (ID); On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Paid time off

Medical, dental, vision coverage

Life and disability insurance

401(k) retirement plan

Paid holidays

Parental leave

Mentorship programs

CPA exam support

Firm events

Team celebrations

Job summary

Sorren, Inc. in Meridian, Idaho, is seeking a Digital Marketing Manager to plan, execute, and measure inbound campaigns that drive qualified leads across paid ads, social, email nurturing, and lead capture.

You will own HubSpot setup, tracking, workflows, attribution, and reporting, building dashboards to demonstrate ROI. Ideal candidates bring 5+ years of B2B marketing, strong writing and project management skills, and experience with professional services or financial sectors.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• 5+ years of B2B marketing experience.
• Strong HubSpot and WordPress experience required.
• Experience with inbound marketing, paid digital campaigns, landing pages, retargeting, email nurturing, and reporting.
• Experience in professional services, accounting, advisory or financial services preferred.
• Excellent writing, editing, communication, and project management skills.
• Ability to manage multiple campaigns and stakeholders at once.

Responsibilities

• Develop and execute inbound digital campaigns that generate qualified leads for Sorren's core and specialty service lines.
• Manage paid ads, paid social, retargeting, landing pages, organic social, email nurturing, and lead capture strategies.
• Own HubSpot campaign setup, tracking, workflows, attribution, and reporting.
• Build dashboards and report on campaign performance, lead quality, conversions, pipeline influence, and ROI.
• Develop industry-specific messaging and campaigns based on ideal client profiles and buyer pain points.

Skills

B2B marketing

Campaign management

Written communication

Project management

Analytics/reporting

Education

Bachelor's degree in marketing, communications, business, or related field

Tools

HubSpot

WordPress

Job description

Sorren, Inc. in Meridian, Idaho, is seeking a Digital Marketing Manager to plan, execute, and measure inbound campaigns that drive qualified leads across paid ads, social, email nurturing, and lead capture.

You will own HubSpot setup, tracking, workflows, attribution, and reporting, building dashboards to demonstrate ROI. Ideal candidates bring 5+ years of B2B marketing, strong writing and project management skills, and experience with professional services or financial sectors.