B2B Creative Director, Art & Visual Storytelling

OpenAI, Inc.; San Francisco (CA); On-site; USD 180,000 - 260,000; Full time

Job summary

OpenAI is seeking an experienced Creative Director, Art to lead the visual direction for our B2B brand across campaigns, product launches, and customer storytelling. You will translate OpenAI’s capabilities into compelling business narratives for leaders, decision-makers, developers, and teams adopting AI.

The role sits at the intersection of concept, craft, and storytelling, collaborating with writers, designers, product marketers, sales, and external partners to produce integrated work across

Qualifications

• 10+ years of experience as an Art Director or Creative Director at a top-tier creative agency and/or in-house at a modern technology company.
• Strong background in visual design and art direction across channels including integrated campaigns, digital, social, film, product storytelling, events, and customer marketing.
• Experience creating work for B2B, enterprise, developer, or other technically sophisticated audiences.
• Able to turn complex products, technical capabilities, and business challenges into visual stories that are clear, human, and memorable.

Responsibilities

• Lead the visual concepting and creative direction for B2B campaigns, product launches, customer stories, and key industry initiatives.
• Develop compelling visual ideas that connect OpenAI’s products and technical capabilities to customer needs, organizational transformation, and business outcomes.
• Create work that resonates across a range of audiences, including enterprise leaders, technical decision-makers, developers, and teams adopting AI.
• Partner closely with Creative Directors, writers, designers, motion artists, producers, and product marketers to shape integrated campaign ideas.
• Provide creative leadership from early strategy and concept through final execution across multiple channels and formats.
• Guide the visual direction of campaign photography, illustration, motion, film, digital experiences, events, and customer storytelling—sometimes hands-on, often through external collaborators.
• Collaborate with Product Marketing, Product, Sales, Customer Success, Communications, and Research to turn complex technology and customer insights into credible, differentiated creative work.
• Build visual systems that can extend across the B2B customer journey, from awareness and product education to industry events and customer engagement.
• Help evolve OpenAI’s visual language for business audiences in ways that are distinctive, scalable, and expressive while remaining connected to the broader brand.
• Maintain a high bar for visual craft, conceptual thinking, and creative ambition, even when working within complex business or technical subject matter.
• Lead multiple creative initiatives simultaneously with clarity, strong judgment, and creative conviction.

Job description

OpenAI is seeking an experienced Creative Director, Art to lead the visual direction for our B2B brand across campaigns, product launches, and customer storytelling. You will translate OpenAI’s capabilities into compelling business narratives for leaders, decision-makers, developers, and teams adopting AI.

The role sits at the intersection of concept, craft, and storytelling, collaborating with writers, designers, product marketers, sales, and external partners to produce integrated work across