B2B Content Systems Architect — AI-Powered with Jasper

The Ride Platform; Austin (TX); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Equity

100% company-paid medical premiums

401(k) match

Flexible PTO

Catered lunches & team-building events

Marketplace discounts

Job summary

The Ride Platform in Austin, TX is seeking a Content Strategy Lead to own the end-to-end content ecosystem for marketing campaigns. You will drive strategy, contribute to content creation with AI, and implement repeatable workflows that scale across channels and markets.

Lead two designers, collaborate with Product Marketing, Demand Gen, and external partners, and establish metrics and dashboards to measure content pipeline performance.

Qualifications

• Strong background in B2B content strategy and content creation.

Responsibilities

• Serve as the content strategy lead for campaigns, shaping narratives, formats, and assets required to support technical buyers.
• Produce content directly where appropriate, using AI to accelerate creation and iteration.
• Project manage content initiatives across Product Marketing, Demand Generation, Creative, PR, Events, and agency partners to keep the content pipeline moving.
• Translate campaign objectives into structured content plans, timelines, and execution paths.
• Reduce friction and rework between ideation, creation, design, and activation.
• Shift the organization from ad hoc content execution to a systems-based content pipeline.
• Train marketers on how to use Jasper effectively, including prompting, iteration, scaling, and quality control.
• Build playbooks and best practices that make systemized AI usage accessible and repeatable.
• Act as an internal expert and coach on AI-powered content systems.
• Partner with Marketing Operations to define content system outputs, success metrics, and dashboards.
• Work with Marketing Operations to design automated handoffs from content systems into project management and execution workflows in order to reduce time to delivery.
• Leverage PathFactory concepts such as binge rate, engagement score, and content sequencing to improve performance across the content pipeline.
• Use performance insights to refine templates, workflows, and content systems over time.

Skills

Content strategy

AI content systems

Project management

Leadership

B2B content

Tools

Jasper

Job description

The Ride Platform in Austin, TX is seeking a Content Strategy Lead to own the end-to-end content ecosystem for marketing campaigns. You will drive strategy, contribute to content creation with AI, and implement repeatable workflows that scale across channels and markets.

Lead two designers, collaborate with Product Marketing, Demand Gen, and external partners, and establish metrics and dashboards to measure content pipeline performance.