B2B Content Strategist: Storytelling for Growth

The Sherwin-Williams Company; Cleveland (OH); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Up to 10% travel

Job summary

The Sherwin-Williams Company is seeking a PCG Marketing Specialist, Content to translate complex technical information into clear B2B content that supports division priorities and sales enablement.

You'll partner with content, design, project management, video, channel marketing and division teams to ensure consistent messaging across digital and print channels, while applying brand guidelines and SEO considerations.

Qualifications

• Bachelor's degree in Journalism, Communications, Marketing or Business
• Minimum 3 years of professional B2B content experience
• Portfolio demonstrating versatile content across digital and print

Responsibilities

• Write engaging B2B content aligned with campaigns and sales enablement
• Turn technical information into clear messaging for audiences
• Develop content across digital, print, video and other channels
• Collaborate with Content Strategist, design and sales teams to plan content
• Apply modular content principles for reuse and scalability

Skills

Writing

Storytelling

Content strategy

Audience-focused communication

Education

Bachelor's degree

Tools

Microsoft Word

PowerPoint

Adobe Creative Suite

Job description

The Sherwin-Williams Company is seeking a PCG Marketing Specialist, Content to translate complex technical information into clear B2B content that supports division priorities and sales enablement.

You'll partner with content, design, project management, video, channel marketing and division teams to ensure consistent messaging across digital and print channels, while applying brand guidelines and SEO considerations.