B2B Content Marketing Manager

Salsify; United States; On-site; USD 106,250 - 125,000; Full time

Benefits offered by this job

Stock options

Health benefits

Flexible PTO

Flexible spending accounts

Job summary

Salsify is seeking a recognized B2B content leader to own the editorial strategy for our industrial ecommerce audience. You will shape the content calendar, produce high-impact thought leadership, and collaborate with executives to drive strategic campaigns.

You will craft premium long-form and short-form content, oversee editorial guidelines, and direct SEO/AEO‑driven content initiatives that resonate with enterprise brands and distributors globally.

Qualifications

• ,

Responsibilities

• Develop a comprehensive B2B content calendar and strategy to establish our brand as the definitive authority.
• Drive end-to-end content marketing processes from ideation through publication, promotion, and measurement.
• Create high-value thought-leadership content including whitepapers, reports, and strategic blogs for enterprise audiences.
• Edit and refine assets to maintain an advanced brand voice and strict editorial standards.
• Write authoritative video scripts and multimedia narratives for complex enterprise ecommerce concepts.
• Structure digital assets for maximum visibility via SEO and AI-powered search engines.
• Conduct high-level interviews with C-suite executives and SMEs to extract proprietary insights.
• Track content performance and collaborate with leadership to optimize and drive KPIs.

Skills

Content strategy

Thought leadership

Editorial direction

SEO & AEO

Executive interviewing

Content calendar

Project management

Cross-functional collaboration

Tools

PIM systems

ERP systems

Ecommerce platforms

Job description

Come join a company who is a key leader in the industry scaling the next core commerce infrastructure and on the path from $100M to $500M! Founded in 2012, Salsify helps brand manufacturers, distributors, and retailers in over 80 countries collaborate to win on the digital shelf. As the market leader globally, our products are shopper‑centric, frictionless, and create memorable commerce experiences. Our products provide a competitive edge through experiences that improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins, and speed time to market.

Learn how the world’s largest brands, including Mars, L’Oreal, Coca‑Cola, Bosch, and GSK, as well as retailers and distributors such as E.Leclerc, Carrefour, Metro, and Intermarché use Salsify everyday to stand out on the digital shelf.

At Salsify, we strive to embody an equitable, diverse, and inclusive company culture. We are united across countries, levels, tenures, and a host of other dimensions of diversity. We understand that while work is just one aspect of who we are, a truly inclusive culture accounts for the full authenticity of every single human being that works here.

About the Opportunity

Are you a recognized thought leader and authority in the business‑to‑business (B2B) industrial ecommerce space — the world of manufacturers and distributors selling through dealer or distributor portals, websites, and channel networks? Do you understand the unique challenges B2B leaders face? Are you a passionate storyteller with experience bringing a content calendar to life in a world where AI search and LLMs are changing how online audiences engage with content?

Our team is seeking someone with recognized authority in the B2B ecommerce space, specifically within industrial and commercial sectors, who can help us expand our B2B thought leadership program. From definitive industry reports and technical deep‑dives to blogs, executive video scripts, interactive content, and more, you’ll help us create high‑value, high‑quality content for our audience of B2B ecommerce leaders. This role will own the content strategy, editorial direction, and authoritative roadmap for our B2B topic category, ensuring content offers a unique industry perspective while being search engine optimization (SEO) and answer engine optimization (AEO) optimized and collaborating closely with executive leadership to support high‑impact marketing campaigns.

Please submit your resume, a short cover letter that touches on your unique expertise within the B2B ecommerce space, and two published B2B thought‑leadership pieces.

How You'll Make an Impact

• Develop and execute a comprehensive B2B content calendar and strategy, designed to solidify our brand as the definitive authority in the space.
• Support the advanced stages of the content marketing process — from predictive trend research and ideation to publication, promotion, measurement, and revenue‑impact optimization.
• Create elite, deeply researched thought‑leadership content, including comprehensive whitepapers, trend reports, and strategic blogs that capture enterprise executive attention and drive high‑quality pipeline.
• Copy edit and refine core content assets to ensure flawless delivery that adheres to an advanced brand voice, tone, and rigorous editorial guidelines.
• Write authoritative, high‑conversion video scripts and multimedia narratives that translate complex enterprise ecommerce concepts into engaging, digestible content.
• Structure and optimize all digital assets to ensure maximum visibility across traditional search engines (SEO) and emerging AI‑driven answer engines and LLMs (AEO).
• Conduct high‑level interviews with internal and external C‑suite executives and industry subject matter experts (SMEs) to extract proprietary insights, data, and market trends.
• Track and report on content performance and attribution metrics, collaborating with marketing leadership to assess effectiveness, identify optimization opportunities, and ensure content initiatives meet strict key performance indicators (KPIs).

You’ll Enjoy This Role If You Have:

• Seven or more years of experience working as an industry journalist, senior content strategist, or a recognized thought leader specifically within the B2B ecommerce, distribution, or manufacturing domain.
• Deep domain expertise in the mechanics of enterprise manufacturers and/or distributors with predominantly B2B selling models — how they go to market, and the role product data and ecommerce/digital transformation play in their growth.
• Exceptional writing abilities across premium long‑form and short‑form content types, demonstrating a proven track record of publishing content that shapes industry opinions and moves enterprise buyers.
• Advanced, up‑to‑date knowledge of technical SEO and AEO frameworks, with a practical understanding of how to structure content to be cited by AI search models.
• Strong research, fact‑checking, executive interviewing, and data‑analysis abilities, allowing you to build content based on proprietary market data.
• Exceptional project management skills and strategic autonomy, with a proven ability to build a content roadmap from scratch and deliver premium assets on schedule with minimal oversight.
• Strong cross‑functional collaboration skills, with experience working alongside executive stakeholders, as well as web, creative, marketing, and product teams.
• Familiarity with the buying dynamics of dealer‑, distributor‑, and channel‑led commerce and the industrial sectors we serve, such as:
  • Industrial supplies
  • Maintenance, Repair, and Operations (MRO)
  • Electrical
  • Building materials and construction supplies
  • Janitorial and sanitation
  • Safety
  • Chemical pharmaceuticals
  • Heating, ventilation, air conditioning, and refrigeration (HVACR)
  • Plumbing/pipe, valve, and fitting (PVF)

You’ll get bonus points for bringing:

• An existing personal brand, following, or frequent publication record within the enterprise technology or industrial distribution, B2B manufacturing, or MRO ecosystem.
• Familiarity with the supporting technology — product information management (PIM) systems, enterprise resource planning (ERP) systems, ecommerce platforms.

US National Pay Range

$106,250 — $125,000 USD

Compensation Philosophy

• We pay market rates, which are competitive and equitable.
• We pay based on performance and proficiency, not tenure.
• We adjust proactively; when the market moves, we do too.

The posted compensation range reflects the base salary for this position. In addition to base salary, some eligible roles may also have a commission plan or a bonus incentive. All Salsify employees receive equity in the form of stock options. All full‑time employees are invited to participate in our Total Rewards plan, which includes health & medical benefits, flexible spending accounts, flexible PTO, and more. Offers to join Salsify are based on a few criteria, including the scope of the role, the candidate’s work experience, targeted skills, internal equity of the team, and external market data.

An Inclusive Place To Work

Salsify does not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We are committed to empowering a diverse workforce and ensuring that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.