B2B Content Marketing Manager

CallMiner; United States; Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Life insurance

Disability insurance

401k match

Paid time off

Parental leave

Tuition reimbursement

Volunteer day

Job summary

CallMiner is seeking a strong B2B content marketer and writer to develop compelling content that supports the company's global demand generation programs and broader marketing strategy.

Reporting to the Senior Director of Global Demand Generation & Marketing, this role will work with the Demand Generation team, Events and Webinars, external social media agency, subject matter experts and other teams across Marketing.

Qualifications

• 4+ years of content marketing, copywriting or editorial experience in B2B technology or SaaS.
• Exceptional writing, editing and proofreading across multiple formats and channels.
• Bachelor’s degree or equivalent experience in marketing, communications, journalism, English.
• Strong portfolio showing long-form and short-form B2B technology writing.

Responsibilities

• Plan, create, optimize and repurpose content for global demand generation campaigns and events.
• Collaborate across Marketing and with subject matter experts to translate priorities into engaging content.
• Coordinate with external writers and agencies to ensure quality and brand alignment.
• Use AI to support research and ideation while maintaining editorial judgment and human touch.
• Maintain a distinctive brand voice and apply SEO and geo principles to improve performance.
• Manage multiple projects and deadlines with data-driven insights.

Skills

Writing & editing

B2B tech writing

Research & interviewing

SEO / content optimization

Collaboration

Content strategy

Education

Bachelor’s degree in marketing or related

Tools

Marketing automation

Content management systems

Project management tools

Collaboration platforms

Job description

Calling all content marketers. Come join our CallMiner Marketing team and work under the incredible Alexandra Robson who will set you up for success here, and ultimately help to catapult your career forward long term.

Posted by: Eric Williamson, Chief Marketing Officer

CallMiner is seeking a strong B2B content marketer and writer to develop compelling content that supports the company's global demand generation programs and broader marketing strategy. Reporting to the Senior Director of Global Demand Generation & Marketing, this role will work closely with the wider Demand Generation team, Events and Webinars team, external social media agency, subject matter experts and other teams across Marketing.

This is a hands-on role for someone who can turn complex technology, AI and customer experience topics into clear, engaging content for different audiences and channels. The successful candidate will be an exceptional writer who understands how content contributes to campaign engagement, lead generation and pipeline. They must be comfortable using AI as a collaborative tool to support research, ideation, repurposing and optimization, while applying their own expertise, judgment and editorial skills to ensure the final content is accurate, differentiated and distinctly human.

Responsibilities

• Plan, create, optimize and repurpose content that supports global demand generation campaigns, thought leadership, events, webinars, social media and the wider buyer journey.
• Collaborate with teams across Marketing and internal subject matter experts to translate business priorities, customer insights and campaign themes into compelling content that drives audience engagement, lead generation and pipeline.
• Coordinate external content partners, including CallMiner's freelance writer and social media agency, by setting clear briefs and priorities and ensuring consistent quality, messaging and brand alignment.
• Use AI responsibly to support research, ideation, optimization and repurposing, while bringing strong independent judgment, original thinking and meaningful editorial oversight to all work.
• Maintain a consistent and distinctive brand voice, applying SEO, AEO and GEO principles where appropriate to improve content visibility and performance.
• Manage multiple projects, stakeholders and deadlines effectively, using available performance data to identify insights and improve future content.

Requirements and Preferred Qualifications

• 4 + years of content marketing, copywriting or editorial experience, including significant experience within B2B technology or SaaS.
• Exceptional writing, editing and proofreading skills, with the ability to turn complex technology, AI and customer experience topics into clear, credible and engaging content across multiple formats and channels.
• Bachelor's degree in marketing, communications, journalism, English or a related discipline, or equivalent professional experience.
• A strong portfolio demonstrating long-form and short-form B2B technology writing across several channels and content formats.
• Experience writing about artificial intelligence, customer experience, contact center technology, enterprise software, analytics or related technology topics is a strong advantage.
• Experience working with external writers, freelancers, agencies or other content partners.
• Familiarity with marketing automation, project management, content management and collaboration platforms.
• A working understanding of demand generation, buyer journeys, account-based marketing and how content supports marketing and sales outcomes.
• Strong interviewing and research skills, with the confidence to work directly with senior leaders and subject matter experts.
• Naturally collaborative, highly organized and comfortable taking ownership of work from initial brief through to final delivery.
• Curious, adaptable and motivated to grow into broader content strategy and campaign responsibilities over time.

Candidate Portfolio and Writing Exercise

As part of the interview process, shortlisted candidates will be asked to provide a portfolio of at least three relevant B2B writing samples that demonstrate range and versatility. Ideally, samples will include:

• One long-form asset, such as a whitepaper, report, eBook, or similar content
• One blog or thought leadership article
• One promotional or demand-generation example, such as an email campaign, webinar abstract, or event description

Final candidates may also be asked to complete a brief writing or editing exercise relevant to the role

About CallMiner

Does the possibility of using artificial intelligence to improve human connection excite you? We agree! CallMiner is the global leader in AI-powered conversation intelligence and customer experience (CX) automation. Our captures and analyzes 100% of omnichannel customer interactions delivering the insights organizations need to improve CX, enhance agent performance, and drive automation at scale. By combining advanced AI, industry-leading analytics, and real-time conversation intelligence, we empower organizations to uncover customer needs, optimize processes, and automate workflows and interactions. The result: higher customer satisfaction, reduced operational costs, and faster, data-driven decisions. Trusted by leading brands in technology, media & telecom, retail, manufacturing, financial services, healthcare, and travel & hospitality, we help organizations transform customer insights into action

Benefits + Perks

• quality medical, dental and vision benefits
• life and disability insurance
• reimbursement programs for both fitness and tuition
• 401k matching
• generous PTO including an annual volunteer day
• paid maternity and parental leave
• and more.

We are an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, ancestry, disability, sexual orientation, marital status, veteran status, gender identity, or any other characteristic protected by applicable federal, state, or local laws.