B2B Content Lead — Automation & Messaging Strategy

KNAPP; Kennesaw (GA); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Office in Kennesaw

Industry competitive compensation

Great benefits and employer matching 4

Profit sharing

Tuition Reimbursement

Paid Vacation & Holidays

CSR and sustainability initiatives

Job summary

KNAPP seeks a Content Manager in Kennesaw, GA to develop and govern US/Canadian messaging, copy, and editorial standards. This role owns value propositions, product descriptions, blogs, white papers, and social content, ensuring on-brand, technically grounded messaging across marketing.

The manager partners with Marketing, Digital Media, and Events to support campaigns, storytelling and external communications.

Qualifications

• Bachelor’s degree in Communications, Journalism, English, Marketing, or a related field preferred.
• 5-7 years of experience in B2B content marketing, technical writing, or editorial leadership.
• Ability to translate complex technical concepts into clear customer messaging.
• Experience developing value propositions, product descriptions, and messaging frameworks.
• Hands-on content production across blogs, campaigns, events and internal comms.
• Experience optimizing marketing copy for SEO and familiarity with AI search environments.
• Strong cross-functional collaboration with marketing, sales, events, BD, and digital teams.
• Excellent attention to detail and ability to manage high-volume editorial calendars.

Responsibilities

• Own development, governance and approval of master messaging documents.
• Create, revise and maintain product descriptions and marketing messaging.
• Handle blogs, social copy, campaign assets and internal messaging support.
• Coordinate with Marketing Manager to align messaging across campaigns and PR items.
• Collaborate with Digital Media Specialist to publish blogs and manage posting workflows.
• Work with Event Manager to deliver event messaging and booth content.
• Produce long-form assets like case studies and white papers with BD and customer teams.
• Maintain editorial standards, tone of voice and content accuracy.
• Support PR and media with draft quotes and background materials.
• Monitor content performance to inform strategy.

Skills

Content strategy

Editorial leadership

Cross-functional collaboration

SEO knowledge

Generative AI awareness

Education

Bachelor’s degree in Communications, Journalism, English, Marketing, or related

Job description

KNAPP seeks a Content Manager in Kennesaw, GA to develop and govern US/Canadian messaging, copy, and editorial standards. This role owns value propositions, product descriptions, blogs, white papers, and social content, ensuring on-brand, technically grounded messaging across marketing.

The manager partners with Marketing, Digital Media, and Events to support campaigns, storytelling and external communications.