B2B Channel Marketing Manager

Optum; Eden Prairie (MN); On-site; USD 89,000 - 177,000; Full time

Job summary

Optum is seeking a strategic B2B Channel Marketing Manager to drive client marketing campaigns and relationships within the financial services sector. This role requires collaboration with multiple teams and will focus on enhancing client engagement, retention, and satisfaction through innovative marketing strategies.

Benefits

Comprehensive benefits package

Incentive and recognition programs

401k contribution

Qualifications

• 5+ years of B2B marketing experience required.
• Proficiency in CRM platforms like Marketo is crucial.
• Experience in creating marketing collateral such as presentations and case studies.

Responsibilities

• Lead development of marketing campaigns across various channels.
• Design annual client campaigns tailored to the employer lifecycle.
• Develop and execute retention strategies to increase client satisfaction.

Skills

B2B marketing

Client engagement

Marketing collateral creation

Channel marketing strategy

Data-driven insights

Education

Bachelor's degree or equivalent

Tools

Marketo

Microsoft Office

Job description

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Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

The Optum Financial marketing team is looking for a strategic, collaborative and results-driven B2B Channel Marketing Manager to lead client marketing strategies across the full customer lifecycle - including growth, engagement and retention initiatives for the Optum Financial consumer payments business. This individual contributor role is pivotal in driving engagement across the client journey by delivering high-impact channel plans, campaigns and communications that strengthen client relationships and impact business growth across our portfolio of employer and payer sponsored financial health solutions.

Primary Responsibilities

Channel Marketing Strategy

• Collaborate with internal sales, product and client relationship management teams to align marketing strategies with channel goals
• Lead the development of channel marketing campaigns and optimize content across email, digital and events channels that increase client engagement, drive conversion and improve client satisfaction
• Deliver regular reporting on KPIs such as retention rates, campaign ROI, and partner engagement
  
  

Client Lifecycle

• Design and implement annual client campaigns schedule tailored to each stage of the employer lifecycle (onboarding, engagement, renewal)
• Align messaging with key moments in the benefits calendar (e.g., open enrollment, IRS announcements, plan year-end)
• Partner with product and client relationship management teams to ensure messaging and timing aligns with key product launches and account team touchpoints
• Leverage email automation tools (e.g. Marketo) to deliver personalized, timely client communications
• Partner with legal and compliance teams to ensure campaigns are accurate, timely, and aligned with regulatory requirements
• Monitor campaign performance and continuously iterate for improvement
  
  

Client Retention

• Develop and execute retention strategies that increase client satisfaction, reduce attrition, reinforce differentiators, introduce innovations and drive upsell opportunities
• Collaborate with client relationship management to create content that supports retention, renewal and expansion efforts (e.g. slides, presentations, templates, case studies, guides, toolkits) that reinforce the value of the Optum Financial offerings
• Analyze client feedback, usage data, and renewal trends to identify risks and opportunities
  
  

Client Event Strategy

• Develop a comprehensive B2B event strategy: sponsorships, trade shows, webinars, conferences, client roundtables and executive experiences designed to reach employer and payer prospects through sales team engagements focusing on lead generation and client engagement
• Collaborate with sales, business and client relationship management stakeholders to align event goals with business objectives and maintain strong event planning and reporting communication
• Incorporate business value story, positioning and creative elements into event elements and content such as the booth presence, collateral, program ads, giveaways and speaker presentations
• Liaison with the enterprise Events Center of Excellence (ECOE) team who manages the event execution including event logistics, vendor relationships and provides post-event reporting
• Manage events budget, track ROI and optimize event plan through data-driven insights
  
  

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications

• 5+ years of B2B marketing experience
• Experience working in or with sales teams and client account teams
• Proficiency in CRM platforms and email marketing automation tools, such as Marketo
• Experience in creating marketing collateral, such as PowerPoint presentations, data visualization and case studies
• Proficiency in Microsoft Office suite
• Proven track record in marketing channel planning, lifecycle marketing and retention strategies
  
  

Preferred Qualifications

• Background in highly regulated industries (e.g., healthcare, finance)
• Experience marketing health benefits accounts or payer solutions
• Event planning experience
• Knowledge of ABM (Account-Based Marketing) strategies
• Experience with marketing automation tools: Marketo, Adobe Creative Suite, Workfront, Airtable
• Excellent communication, project management and cross-functional collaboration skills and ability to manage multiple initiatives simultaneously
• Data-driven mindset with the ability to translate insights into action and optimize performance
• Solid writing, editing, and storytelling skills, with the ability to translate complex concepts into clear and compelling messages
• Creative thinker with a passion for delivering exceptional customer experiences
  
  

The salary range for this role is $89,800 to $176,700 annually based on full-time employment. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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