AVP of Business Development - Hospice

Gentiva Hospice; Little Rock (AR); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

401(k) with company match

Career advancement opportunities

National & local recognition programs

Teammate assistance fund

Medical, dental, vision insurance

Job summary

Gentiva Hospice is seeking an Area Vice President of Business Development to lead and grow sales across Louisiana, Arkansas, and East Texas, building high‑performing teams and expanding referral networks. You will align sales strategies with patient care goals and organizational capacity.

You will coach regional teams, manage pipeline and KPIs, collaborate with clinical leaders, and represent Gentiva at community events while ensuring compliance and ethical standards.

Qualifications

• Bachelor's degree required (Business, Marketing, or Healthcare preferred).
• 5+ years of direct sales experience in healthcare (home health or hospice).
• 2-4 years of sales management experience in multi-site or multi-territory environments.
• Proven track record of meeting admissions and census targets in healthcare sales.
• Experience with CRM, EMR, and data tracking tools; HomeCare HomeBase preferred.

Responsibilities

• Direct and coordinate sales operations across territories, including pipeline development and referral relationships.
• Build and mentor regional sales teams to achieve admissions, census, and revenue goals.
• Lead market-specific sales strategies using data and industry trends to identify growth opportunities.
• Foster referral relationships with physicians, hospitals, SNFs, ALFs, and other healthcare organizations.
• Support recruitment, onboarding, and training of business development staff; ensure effective sales techniques.
• Collaborate with clinical and operational leaders to align sales with patient care goals and capacity.
• Monitor and report on KPIs, funnel health, market share, and territory performance.
• Represent Gentiva at community, industry, and networking events to elevate brand visibility.
• Ensure compliance with policies, regulations, and ethical standards in all activities.

Skills

Strategic thinking

Team leadership

Sales leadership

Communication

Financial acumen

CRM proficiency

Education

Bachelor's degree

Tools

HomeCare HomeBase

CRM systems

EMR data tracking

Job description

Overview

Lead with Purpose. Grow with Strategy.

We're looking for an experienced Area Vice President of Business Development to lead and inspire high-performing sales teams, drive new market growth, and strengthen referral networks across multiple territories.

This market will include Louisiana, Arkansas, and East Texas.

What You'll Do

• Direct and coordinate sales operations across assigned territories, including pipeline development, referral relationships, and performance outcomes.
• Build, coach, and mentor regional sales teams to achieve and exceed growth goals for admissions, census, and revenue.
• Lead the design and execution of market-specific sales strategies, leveraging data and industry trends to identify new growth opportunities.
• Foster and maintain referral relationships with physicians, hospitals, skilled nursing facilities (SNFs), assisted living communities (ALFs), and other healthcare organizations.
• Support recruitment, onboarding, and ongoing training of business development staff, ensuring they are equipped with effective sales techniques.
• Collaborate with clinical and operational leaders to align sales strategies with patient care goals and operational capacity.
• Monitor and report on team KPIs, sales funnel health, market share, and territory performance metrics.
• Represent the organization at community, industry, and networking events to elevate brand visibility and credibility.
• Ensure compliance with company policies, industry regulations, and ethical standards in all sales and marketing activities.

About You

Education & Certification

Bachelor's degree required (Business, Marketing, or Healthcare preferred).

Valid driver's license and automobile liability insurance required.

Experience

5+ years of direct sales experience in the healthcare industry, including home health or hospice.

2-4 years of sales management experience in a multi-site or multi-territory environment.

Proven track record of meeting or exceeding admissions and census targets in a healthcare sales role.

Experience working in a metrics-driven sales environment with CRM, EMR, and data tracking tools.

HomeCare HomeBase experience preferred.

Skills & Attributes

• Strategic thinker with hands-on execution ability
• Effective team leader with strong coaching and development skills
• Excellent verbal and written communication
• Financial acumen with experience in budgeting and P&L review
• Tech-savvy: Intermediate Excel, basic PowerPoint, CRM platforms
• Highly organized with exceptional time and territory management

We Offer

Benefits for All Associates (Full-Time, Part-Time & Per Diem)

• Competitive Pay
• 401(k) with Company Match
• Career Advancement Opportunities
• National & Local Recognition Programs
• Teammate Assistance Fund

Additional Full-Time Benefits

• Medical, Dental, Vision Insurance
• Mileage Reimbursement or Fleet Vehicle Program
• Generous Paid Time Off + 7 Paid Holidays
• Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
• Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
• Free Continuing Education Units (CEUs)
• Company-paid Life & Long-Term Disability Insurance
• Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

Legalese

• This is a safety-sensitive position
• Employee must meet minimum requirements to be eligible for benefits
• Where applicable, employee must meet state specific requirements
• We are proud to be an EEO employer
• We maintain a drug-free workplace

Location

Gentiva Hospice

Our Company

At Gentiva, it is our privilege to offer compassionate care in the comfort of wherever our patients call home. We are a national leader in hospice care, palliative care, home health care, and advanced illness management, with nearly 600 locations and thousands of dedicated clinicians across 38 states.

Our place is by the side of those who need us - from helping people recover from illness, injury, or surgery in the comfort of their homes to guiding patients and their families through the physical, emotional, and spiritual effects of a serious illness or terminal diagnosis.

Our nationwide reach is powered by a family of trusted brands that include:

Hospice care: Gentiva Hospice, Emerald Coast Hospice Care, Heartland Hospice, Hospice Plus, New Century Hospice, Regency SouthernCare, SouthernCare Hospice Services, SouthernCare New Beacon

Palliative care: Empatia Palliative Care, Emerald Coast Palliative Care

Home health care: Heartland Home Health

Advanced illness management: Illumia Health

With corporate headquarters in Atlanta, Georgia, and providers delivering care across the U.S., we are proud to offer rewarding careers in a collaborative environment where inspiring achievements are recognized - and kindness is celebrated.