AVP of Business Development - Hospice

Socket.dev; Little Rock (AR); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

401(k) with Company Match

Medical, Dental, Vision Insurance

Mileage Reimbursement

Paid Time Off + 7 Paid Holidays

Wellness Programs

Education Support & Tuition Assistance

CEUs (Continuing Education Units)

Company-paid Life Insurance

Voluntary Benefits

Job summary

Gentiva Hospice is seeking an experienced Area Vice President of Business Development to lead and inspire high-performing sales teams, drive new market growth, and strengthen referral networks across multiple territories. This role covers Louisiana, Arkansas, and East Texas, with a focus on admissions, census, and revenue growth.

You will build and mentor regional teams, design market-specific sales strategies, and collaborate with clinical leaders to align sales with patient care goals.

Qualifications

• Bachelor’s degree required (Business, Marketing, or Healthcare preferred).
• 5+ years direct healthcare sales experience (home health or hospice).
• 2–4 years sales management across multiple sites/territories.
• Proven track record of meeting admissions and census targets.
• Experience with CRM, EMR, and data tracking tools.
• HomeCare HomeBase experience preferred.

Responsibilities

• Direct and coordinate sales operations across territories, including pipeline development and referrals.
• Build, coach, and mentor regional sales teams to grow admissions, census, and revenue.
• Lead market-specific sales strategies using data and industry trends.
• Foster referral relationships with physicians, hospitals, SNFs, ALFs, and others.
• Support recruitment and onboarding of business development staff.
• Collaborate with clinical/operational leaders to align sales with patient care.
• Monitor KPIs, funnel health, market share, and territory performance.
• Represent Gentiva at community, industry and networking events.
• Ensure compliance with policies, regulations, and ethical standards.

Skills

Sales leadership

Healthcare sales

CRM tools

Data analysis

Budgeting

P&L management

Territory management

Staff coaching

Excel

PowerPoint

Education

Bachelor’s degree

Tools

CRM platforms

EMR

Job description

Overview

Lead with Purpose. Grow with Strategy.

We're looking for an experienced Area Vice President of Business Development to lead and inspire high-performing sales teams, drive new market growth, and strengthen referral networks across multiple territories.

This market will include Louisiana, Arkansas, and East Texas.

What You’ll Do

• Direct and coordinate sales operations across assigned territories, including pipeline development, referral relationships, and performance outcomes.
• Build, coach, and mentor regional sales teams to achieve and exceed growth goals for admissions, census, and revenue.
• Lead the design and execution of market-specific sales strategies, leveraging data and industry trends to identify new growth opportunities.
• Foster and maintain referral relationships with physicians, hospitals, skilled nursing facilities (SNFs), assisted living communities (ALFs), and other healthcare organizations.
• Support recruitment, onboarding, and ongoing training of business development staff, ensuring they are equipped with effective sales techniques.
• Collaborate with clinical and operational leaders to align sales strategies with patient care goals and operational capacity.
• Monitor and report on team KPIs, sales funnel health, market share, and territory performance metrics.
• Represent the organization at community, industry, and networking events to elevate brand visibility and credibility.
• Ensure compliance with company policies, industry regulations, and ethical standards in all sales and marketing activities.

About You

Education & Certification

• Bachelor’s degree required (Business, Marketing, or Healthcare preferred).
• Valid driver’s license and automobile liability insurance required.

Experience

• 5+ years of direct sales experience in the healthcare industry, including home health or hospice.
• 2–4 years of sales management experience in a multi-site or multi-territory environment.
• Proven track record of meeting or exceeding admissions and census targets in a healthcare sales role.
• Experience working in a metrics-driven sales environment with CRM, EMR, and data tracking tools.
• HomeCare HomeBase experience preferred.

Skills & Attributes

• Strategic thinker with hands-on execution ability
• Effective team leader with strong coaching and development skills
• Excellent verbal and written communication
• Financial acumen with experience in budgeting and P&L review
• Tech-savvy: Intermediate Excel, basic PowerPoint, CRM platforms
• Highly organized with exceptional time and territory management

We Offer

Benefits for All Associates (Full-Time, Part-Time & Per Diem):

• Competitive Pay
• 401(k) with Company Match
• Career Advancement Opportunities
• National & Local Recognition Programs
• Teammate Assistance Fund

Additional Full-Time Benefits:

• Medical, Dental, Vision Insurance
• Mileage Reimbursement or Fleet Vehicle Program
• Generous Paid Time Off + 7 Paid Holidays
• Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
• Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
• Free Continuing Education Units (CEUs)
• Company-paid Life & Long-Term Disability Insurance
• Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

Legalese

• This is a safety-sensitive position
• Employee must meet minimum requirements to be eligible for benefits
• Where applicable, employee must meet state specific requirements
• We are proud to be an EEO employer
• We maintain a drug-free workplace

Location

Gentiva Hospice

Our Company

At Gentiva, it is our privilege to offer compassionate care in the comfort of wherever our patients call home. We are a national leader inhospice care, palliative care, home health care, and advanced illnessmanagement, with nearly 600 locations and thousands of dedicated clinicians across 38 states.

Our place is by the side of those who need us – from helping people recover from illness, injury, or surgery in the comfort of their homes to guiding patients and their families through the physical, emotional, and spiritual effects of a serious illness or terminal diagnosis.

Our nationwide reach is powered by a family of trusted brands that include:

• Hospice care:Gentiva Hospice, Emerald Coast Hospice Care, Heartland Hospice, Hospice Plus, New Century Hospice, Regency SouthernCare, SouthernCare Hospice Services, SouthernCare New Beacon
• Palliative care:Empatia Palliative Care, Emerald Coast Palliative Care
• Home health care:Heartland Home Health
• Advanced illness management:Illumia Health

With corporate headquarters in Atlanta, Georgia, and providers delivering care across the U.S., we are proud to offer rewarding careers in a collaborative environment where inspiring achievements are recognized – and kindness is celebrated.