AVP, Marketing Strategy

Unum; Portland (ME); On-site; USD 114,000 - 216,000; Full time

Benefits offered by this job

Award-winning culture

Diversity and inclusion

Performance-based incentive plans

Health, vision, dental, short & long‑/

Long-Term Disability

PTO including paid time to volunteer

401(k) employer contribution up to 9.5

Mental health support

Career advancement opportunities

Student loan repayment options

Tuition reimbursement

Flexible work environments

Job summary

Unum is seeking an AVP of Marketing Strategy to lead marketplace positioning and messaging for the US market. You will manage brand assets, thought leadership, and the go-to-market approach for strategic initiatives, leading a team of marketing strategists and content creators.

You will guide market-facing strategy, collaborate with senior executives, and shape Unum’s value story across key solutions and products.

Qualifications

• Bachelor’s degree with 10+ years in related fields.
• Ability to influence and partner with senior executives.
• Strong strategic marketing capabilities and customer-centric mentality.
• Deep experience in brand management and product/solution marketing.
• Ability to direct design and analyze results of market research.
• Ability to lead teams in creating high-quality thought leadership content.

Responsibilities

• Develop effective brand positioning and messaging for US market.
• Lead creation of market-facing brand assets and content.
• May manage product marketing managers and strategists.
• Indirectly manage cross-functional content teams to create materials.
• Provide embedded marketing strategy support for market-facing segments.
• Advise CXO and enterprise marketing on audience requirements and positioning.

Skills

Leadership skills

Strategic marketing

Brand management

Product marketing

Market research

Executive collaboration

Communication

Customer-centric mindset

Influencing executives

Education

Bachelor’s degree

Job description

Job Posting End Date: October 30

When you join the team at Unum, you become part of an organization committed to helping you thrive.

Benefits

• Award-winning culture
• Inclusion and diversity as a priority
• Performance Based Incentive Plans
• Competitive benefits package that includes: Health, Vision, Dental, Short & Long-Term Disability
• Generous PTO (including paid time to volunteer!)
• Up to 9.5% 401(k) employer contribution
• Mental health support
• Career advancement opportunities
• Student loan repayment options
• Tuition reimbursement
• Flexible work environments
• All the benefits listed above are subject to the terms of their individual Plans.

And that’s just the beginning…

With 10,000 employees helping more than 39 million people worldwide, every role at Unum is meaningful and impacts the lives of our customers. Whether you’re directly supporting a growing family, or developing online tools to help navigate a difficult loss, customers are counting on the combined talents of our entire team. Help us help others, and join Team Unum today!

General Summary

The AVP, Marketing Strategy leads the development and deployment of highly effective marketplace positioning and messaging for the Unum brand in the United States. This role manages the market-facing brand offering and the product marketing approach for key strategic initiatives, in addition to shaping the brand’s thought leadership. This role leads a direct team of marketing strategists and an indirect team of content creators to build the foundational elements of the Unum value story and the primary tools for delivering that story in the marketplace.

Principal Duties & Responsibilities

• Develop effective and compelling brand positioning and messaging for Unum in the United States and its key solutions and products
• Lead creation of critical market-facing brand assets and content, inclusive of high-level value stories, key brand storytelling assets and thought leadership territories/anchor pieces
• May directly manage a team of product marketing managers and marketing strategists with responsibility for segment and product specific marketing approaches and assets
• Indirectly manage a cross-functional team of content creators and producers to develop materials described above
• Provide embedded marketing strategy support for market-facing business segments and strategic capability leaders
• Provide extensive consultative support for the CXO organization and all enterprise marketing and communications functions on audience requirements, market brand, business parameters and product positioning

Job Specifications

• Bachelor’s degree required with 10 or more years’ experience in related fields
• Leadership skills required, particularly ability to influence and partner with senior executives
• Strong strategic marketing capabilities and customer-centric mentality required
• Deep experience in brand management and product/solution marketing required
• Ability to direct design, oversee conduct and analyze results of market research required
• Ability to lead teams in the creation of high-quality, persuasive thought leadership content and sales collateral required
• Communication and interpersonal skills required, with the ability to structure and deliver presentations clearly, crisply, and compellingly
• Excellent listening, partnering, influencing and communications skills required
• High level of initiative and drive for results required

~IN1

Unum and Colonial Life are part of Unum Group, a Fortune 500 company and leading provider of employee benefits to companies worldwide. Headquartered in Chattanooga, TN, with international offices in Ireland, Poland and the UK, Unum also has significant operations in Portland, ME, and Baton Rouge, LA - plus over 35 US field offices. Colonial Life is headquartered in Columbia, SC, with over 40 field offices nationwide.

Unum is an equal opportunity employer, considering all qualified applicants and employees for hiring, placement, and advancement, without regard to a person's race, color, religion, national origin, age, genetic information, military status, gender, sexual orientation, gender identity or expression, disability, or protected veteran status.

The base salary range for applicants for this position is listed below. Unless actual salary is indicated above in the job description, actual pay will be based on skill, geographical location and experience.

$114,100.00-$215,700.00

Additionally, Unum offers a portfolio of benefits and rewards that are competitive and comprehensive including healthcare benefits (health, vision, dental), insurance benefits (short & long-term disability), performance-based incentive plans, paid time off, and a 401(k) retirement plan with an employer match up to 5% and an additional 4.5% contribution whether you contribute to the plan or not. All benefits are subject to the terms and conditions of individual Plans.

Company

Unum