AVP, Marketing Automation Principal Engineer

Nuveen; Dallas (TX); Hybrid; USD 100,000 - 150,000; Full time

Job summary

An established industry player is seeking a Marketing Automation Principal Engineer to lead the development of email campaigns in a hybrid work environment. This exciting role focuses on optimizing processes using Salesforce Marketing Cloud, ensuring efficiency and effectiveness in marketing strategies. You will collaborate with cross-functional teams to implement enhancements and derive actionable insights from campaign performance. If you have a passion for marketing automation and a knack for problem-solving, this opportunity offers a chance to make a significant impact in a dynamic setting.

Benefits

Retirement Benefits

Health and Wellness Benefits

Diversity and Inclusion Programs

Qualifications

• 3+ years of experience in Salesforce Marketing Cloud or similar systems.
• Expertise in managing email campaigns and automation processes.

Responsibilities

• Develop and optimize email campaigns using Salesforce tools.
• Collaborate with teams to enhance marketing automation processes.

Skills

Salesforce Marketing Cloud

Email Campaign Management

HTML Coding

Problem-Solving Skills

Education

University Degree

Tools

Content Builder

Journey Builder

Job description

AVP, Marketing Automation Principal Engineer

Apply now for a hybrid, full-time position in Dallas, TX. Posting closes on May 10, 2025.

Role Overview:

This role involves managing and developing email campaigns on Salesforce Marketing Cloud, focusing on automation and process efficiency. The candidate will collaborate with business and technology teams to implement campaigns and platform enhancements.

Key Responsibilities:

1. Develop and optimize email campaigns using Content Builder and Journey Builder.
2. Utilize dynamic content to test and improve campaigns at scale.
3. Work with business partners to gather campaign requirements.
4. Monitor campaigns and report on performance metrics.
5. Partner with tech teams to enhance platform features and integrations.
6. Support testing and quality assurance of automated programs.
7. Apply expertise in marketing automation and HTML coding.
8. Manage data processing and derive insights for campaign improvements.
9. Define early-stage use-case requirements.
10. Demonstrate problem-solving skills with attention to detail and thorough documentation.
11. Work effectively across organizational levels, resolving issues and building relationships.

Qualifications:

• Educational background: University degree preferred.
• Experience: 3+ years in Salesforce Marketing Cloud or similar systems; 5+ years preferred.

Additional Details:

• Physical Work: Sedentary.
• Career Level: 7IC.
• Salary Range: $100,000 - $150,000 annually, based on experience and location.

About Nuveen:

Nuveen, part of TIAA, offers comprehensive investment solutions. Learn more at www.Nuveen.com.

Benefits & Equal Opportunity:

We provide a competitive Total Rewards package, including retirement, health, and wellness benefits. TIAA is an equal opportunity employer, committed to diversity and inclusion. Support for applicants with disabilities is available via phone or email.

Additional Information:

For privacy notices and application support, please refer to the provided links and contact options.