AVP, Marketing Automation Principal Engineer

TIAA; Dallas (TX); On-site; USD 100,000 - 150,000; Full time

Job summary

An established industry player is seeking a Marketing Automation Lead to oversee Email campaigns and enhance marketing efficiency. This role involves leveraging Salesforce Marketing Cloud to develop and optimize campaigns while collaborating with cross-functional teams. The ideal candidate will possess strong problem-solving skills, a solid background in HTML coding, and the ability to derive actionable insights from data. Join a forward-thinking organization committed to the financial well-being of its clients and associates, where your contributions will make a real impact in a supportive environment.

Benefits

Comprehensive retirement program

Competitive health benefits

Wellness offerings

Work-life balance initiatives

Qualifications

• 3+ years of experience with Salesforce Marketing Cloud or comparable systems.
• Strong data management skills and ability to derive insights from data.

Responsibilities

• Develop and manage Email campaigns using Salesforce Marketing Cloud.
• Collaborate with business partners to define campaign requirements.

Skills

Salesforce Marketing Cloud

HTML coding

Data processing

Problem-solving

Communication skills

Education

University Degree

Tools

Salesforce Marketing Cloud

Job description

Marketing Automation Lead

This role will be responsible for project managing and developing Email campaigns and programs on Salesforce Marketing Cloud. Successful candidate will execute campaigns, while also looking for opportunities to automate and find efficiencies to the process. This individual partners effectively with business and technology partners to define and implement Campaigns in platform.

Key Responsibilities and Duties

• Develop Email campaigns in Salesforce Marketing Cloud – leveraging Content Builder and Journey Builder.
• Leverage dynamic content capabilities to test, improve, and optimize campaigns and programs at-scale.
• Collaborate with Business partners to capture Campaign requirements.
• Monitor campaigns and provide campaign execution metrics and reporting.
• Partner with Technology teams to define and implement new platform features and integrations to successfully deliver and improve marketing automation and reporting capabilities.
• Support user testing and QA processes to ensure quality and integrity of automated programs developed.
• Deep domain expertise in marketing automation, with extensive experience in HTML coding.
• Strong data processing and data management skills, with proven ability to define and act upon data-driven insights.
• Ability to author early-stage use-case requirements.
• Superior problem-solving skills, with high attention to detail and strong process documentation abilities.
• Ability to work cross-functionally at all levels of the organization. Highly skilled in issue resolution, negotiation, and consensus building. Strong relationship building, coaching, and communication skills.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 3+ Years Required; 5+ Years Preferred

Physical Requirements

• Sedentary Work

Required:

• 3+ years of Salesforce Marketing Cloud and/or comparable marketing technology system.

Preferred:

• 5+ years of Salesforce Marketing Cloud and/or comparable marketing technology system.
• University Degree

Anticipated Posting End Date: 2025-03-26

Base Pay Range: $100,000/yr. - $150,000/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance.

Company Overview

Nuveen, the investment manager of TIAA, offers a comprehensive range of outcome-focused investment solutions designed to secure the long-term financial goals of institutional and individual investors. Its affiliates offer deep expertise across a comprehensive range of traditional and alternative investments through a wide array of vehicles and customized strategies. For more information about the firm please visit our website at www.Nuveen.com.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being.

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone: [phone]

Email: [e-mail]